Business Social Media – Domain Name Guide

On the web, your name can (and is) your reality. However naming yourself online isn’t that simple. Choosing a domain name for a business web presence is one of the most critical items in your promotional venture: your domain name will be the nexus of your business for months, years, or even decades.

There are a list of things you should consider before embarking down your online venture:

1) Define your brand. It is more than words, but will be flavored by them. Your business brand is an image of who you are. Ask your friends, family, and peers what your ideas inspire when the words are read.

2) The idea of a business brand is to be memorable, yet effective in communicating the purpose of your business. It is usually more effective to focus on communicating your purpose, rather than just developing your widget as a term.

3) If you can’t get a com extension, choose again. There are plenty of other extension like net and info, but whatever case that is: you will need to also have the com extension or risk losing your brand before it has ever been established. (Businesses should register the com, net, info extensions for a business)

4) If you think of related names in the process, register them today. $ 10 today is a lot cheaper than the impossibility of getting it tomorrow.

5) Keep it short. A good domain name should be one to three words long. It should not include hyphens or any other characters that are out of place. Shorter domains are generally better for two basic reasons: they are easier to spell and remember.

6) Don’t be scared of going long. Yes, I just said “keep it short”, but having a long domain name has the benefit of saying exactly what you do. Long domains also pull some weight in keyword search results, so having “real estate” in a real estate domain helps a site rank for those terms.

7) Multiple Domains are Okay! So many businesses lock on to the idea of having one site to send readers to. While having focus is good, multiple domains and sites allows a company to have different presentations for different audiences. Multiple domains and sites can also allow a single business to have multiple results in search engines, which allows them to conquest the first page of search results on terms that drive results.

8) Recognize how you can misspell your own domain. If you have any words that do not carry clearly when spoken or are easy to misspell, register the misspelled version of the keywords. $ 10 for a misspelled version of your own site name is a very affordable way of preventing client loss or competitive problems in the future.

9) Buy alternate domain names today. At less that $ 10 a piece, alternate domain names can provide a very reliable way to promote your business and help protect your reputation. If you have any public figures in the business, make sure to spend the $ 10 to buy personal name domains (firstnamelastname) and any slogans or catch phrases.

10) Realize that your domains are being promoted to both humans and search robots. They each like slightly different things and you should create a strategy for having multiple domains and how they coordinate relevant traffic to your business.

Bonus point: If you are trying to use a new domain for competitive search engine ranking, register the domain for five years. Search engines give credit to the length of a registration to help identify if a new site is a spam site being used to manipulate the search results. By committing to a longer stay, you help establish your virtual reputation in the eyes of engines like Google and Yahoo.

Do not jump the gun! Remember that a domain choice has many different angles to it. It can easily be compared to choosing a real world location for your business: where will it be? what does the neighborhood say? who will see it? how long will you be using it?

If you are a small business, then $ 50 to $ 100 to secure a domain name for a few years may seem like a major investment. For larger companies, spending $ 500 to $ 1000 for a larger competitive search optimization and brand protection effort is a good investment (for instance, do you own yoursitesucks?)

Understanding that a good domain may mean the difference between five visitors a month or five thousand, greatly changes how your business functions online. With a well organized strategy behind multiple domains, different niche streams of visitors become easier to reach and increase the chance that they will convert into business results.

Barry Hurd is President, author, speaker, and voice of 123 Social Media – Business Social Media and Promotion. He has a history of over fifteen years working on numerous innovative efforts with online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.
 
 
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
 
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
 
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
 
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
 
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
 
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
 
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
 
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
 
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
 
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
 
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.
 

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