Business Social Media – Domain Name Guide

On the web, your name can (and is) your reality. However naming yourself online isn’t that simple. Choosing a domain name for a business web presence is one of the most critical items in your promotional venture: your domain name will be the nexus of your business for months, years, or even decades.

There are a list of things you should consider before embarking down your online venture:

1) Define your brand. It is more than words, but will be flavored by them. Your business brand is an image of who you are. Ask your friends, family, and peers what your ideas inspire when the words are read.

2) The idea of a business brand is to be memorable, yet effective in communicating the purpose of your business. It is usually more effective to focus on communicating your purpose, rather than just developing your widget as a term.

3) If you can’t get a com extension, choose again. There are plenty of other extension like net and info, but whatever case that is: you will need to also have the com extension or risk losing your brand before it has ever been established. (Businesses should register the com, net, info extensions for a business)

4) If you think of related names in the process, register them today. $ 10 today is a lot cheaper than the impossibility of getting it tomorrow.

5) Keep it short. A good domain name should be one to three words long. It should not include hyphens or any other characters that are out of place. Shorter domains are generally better for two basic reasons: they are easier to spell and remember.

6) Don’t be scared of going long. Yes, I just said “keep it short”, but having a long domain name has the benefit of saying exactly what you do. Long domains also pull some weight in keyword search results, so having “real estate” in a real estate domain helps a site rank for those terms.

7) Multiple Domains are Okay! So many businesses lock on to the idea of having one site to send readers to. While having focus is good, multiple domains and sites allows a company to have different presentations for different audiences. Multiple domains and sites can also allow a single business to have multiple results in search engines, which allows them to conquest the first page of search results on terms that drive results.

8) Recognize how you can misspell your own domain. If you have any words that do not carry clearly when spoken or are easy to misspell, register the misspelled version of the keywords. $ 10 for a misspelled version of your own site name is a very affordable way of preventing client loss or competitive problems in the future.

9) Buy alternate domain names today. At less that $ 10 a piece, alternate domain names can provide a very reliable way to promote your business and help protect your reputation. If you have any public figures in the business, make sure to spend the $ 10 to buy personal name domains (firstnamelastname) and any slogans or catch phrases.

10) Realize that your domains are being promoted to both humans and search robots. They each like slightly different things and you should create a strategy for having multiple domains and how they coordinate relevant traffic to your business.

Bonus point: If you are trying to use a new domain for competitive search engine ranking, register the domain for five years. Search engines give credit to the length of a registration to help identify if a new site is a spam site being used to manipulate the search results. By committing to a longer stay, you help establish your virtual reputation in the eyes of engines like Google and Yahoo.

Do not jump the gun! Remember that a domain choice has many different angles to it. It can easily be compared to choosing a real world location for your business: where will it be? what does the neighborhood say? who will see it? how long will you be using it?

If you are a small business, then $ 50 to $ 100 to secure a domain name for a few years may seem like a major investment. For larger companies, spending $ 500 to $ 1000 for a larger competitive search optimization and brand protection effort is a good investment (for instance, do you own yoursitesucks?)

Understanding that a good domain may mean the difference between five visitors a month or five thousand, greatly changes how your business functions online. With a well organized strategy behind multiple domains, different niche streams of visitors become easier to reach and increase the chance that they will convert into business results.

Barry Hurd is President, author, speaker, and voice of 123 Social Media – Business Social Media and Promotion. He has a history of over fifteen years working on numerous innovative efforts with online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.
 
Become a Pro Blogger with these Tips
 
Creating a blog can seem overwhelming because there are so many option, possibilities and choices to make. The potential and ideas for blogs are infinite. The tips in this article are designed to help you to create a blog that will accomplish your goals and will reach the audience that your blog was created for.
 
Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don't plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!
 
If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.
 
When blogging, you should make sure that you make your RSS feed as obvious as possible. You can not expect other readers to find it if it blends in with all the text in your blog. This is why you should put it in a prominent position on your blog, and try to make use of the orange RSS icon if possible.
 
If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.
 
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers' have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces. This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.
 
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
 
Do not start a blog entry unless you are sure that you can sit down and finish the entire thing. You want to let your mind stay on task, and if you have to stop for any reason, it will be very hard to pick up where you left off.
 
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
 
Make friends with other blogs that relate to your target niche. You can post useful comments on these blogs, and this will help promote your own blogging as well. Besides providing comments, some blogs will allow you to make guest posts, as this can be mutually beneficial to both of you.
 
The more blogs you write, the more ways potential readers have of finding you via search engines. The more people that successfully make their way to your site, the more visitors you will have actually reading your content. Use this guidance and watch your visitor numbers grow.
 
As you probably already know, creating a blog can be overwhelming at first, because the possibilities and potential for blogs are endless. The tips and techniques from the above article were gathered to help you create a blog that will get your message across to the audience that you are seeking to reach.
 

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