Choosing right domain name for your website is very important and first step to e-commerce.here i just explain four main point as below:
A best domain name should be shorter for two reasons: it is memorable and it is easy to spell without error.
But not all short URLs are memorable. it is only memorable to a handful of company insiders. Now if you’re SAP, then using initials for your domain name makes sense; that’s how your customers know you. But most of the time, using initials for your domain name is a most unmemorable and customer-unfriendly approach to business.
If the domain name makes no sense in and of itself it is not memorable, and your customers won’t be able to remember what in the world it is.
3. Related to Your Core Business
The very best domain name should be one you can guess. if your business name is too clumsy, look for something that relates to your business.
4. Hard to Misspell
my fourth criterion may seem obvious — hard to misspell — but you’d be surprised how many domain names are tough to spell if you’ve only heard it orally. many people are poor spellers. Still others are poor typists. Combine them together and you’re better off with a short, memorable, logical, easy-to-spell domain name.
If you always have to explain how to spell your domain name, then it’s not a very good one. Which leads us to another issue.
Buy Alternate Domain Names Now
If you’re a very small business, you’ll wish you had purchased the common misspellings of your company name, or at least the .net and .org versions. If you’re successful, your competitors may make a nice living off the traffic from poor spellers who
intended to get to your site but weren’t apt with the alphabet. If someone tries to register a domain name for a trademarked word, they probably won’t prevail if it goes to court..
though they might settle for a tidy sum out of court if they have nerves of steel.Won’t multiple domain names for your business just confuse people? No. You should only advertise one, but you use the others to bring traffic, and point all the domain names
to the one site. If you are using search engine positioning and gateway pages to increase traffic, you might consider listing at least some of the gateway pages on another domain.
You might gain an advantage on some search engines by using search words prominently in your name.The investment in multiple domain names is small compared to the potential marketing value to your company. Consider obtaining all the possible combinations now before they are
taken and your potential customers end up far from home.so the investment in multiple domain names are good thing for perticular business.in last for conclusion there is some complexity in finding a good domain name for your company’s website, but in essence it’s may be simple and easy to following very important steps which are 1-short, 2-memorable, 3-related to the business name or core business, and
4-hard to misspell
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.