An Introduction To Cloud Computing Services

Cloud computing is a service which is increasingly being offered by web design & marketing agencies who are responding to the demand for easy access to shared IT services over the web. These hosted services include software, content and data storage which are then accessed from a variety of devices including laptops, servers, mobile phones and desktop systems.

Three types of cloud computing services

Cloud computing can be broken down into three categories:

• Software as a Service (SaaS)
• Infrastructure as a Service (IaaS)
• Platform as a Service (PaaS)

As a business you pay for as much or as little of these services as required which are managed by a provider. You can increase or reduce the number of services you need depending on personal use.

Infrastructure as a Service

If you choose to have IaaS then this means that your business pays for a set amount of server and storage space with the option to increase this as and where necessary.

Platform as a Service

Platform as a Service refers to a set of applications and other development tools which you access via website portals or gateway software which has been installed on your computers. But if you employ developers then they need to be aware of the limitations in regard to transferring their software to another computer.

Software as a Service

Software as a Service or ‘on-demand software’ is where a software application or technologies which support websites are made available in the cloud. They are hosted by a service provider who charges a monthly fee for this provision. The advantage of this is no additional security or maintenance costs: the provider handles all of these leaving you to focus on your business.

Advantages of cloud computing for your business

There are advantages of using Cloud computing which include:

• Easy access at any time and any place
• Fast, responsive service
• No need for in-depth technical knowledge
• Do not need to spend time updating software or website
• Flexible
• Cost-effective

Just think about the opportunity to access information or a software application when talking to clients or being able to access project documentation at any location in the UK or overseas. Doing so can reduce time and costs which are two major issues for any business.

Things to think about if using cloud computing

Cloud computing offers a great deal of possibilities but there a few things to be aware of such as making regular back ups of your data, having strict security measures in place to protect sensitive information and a Plan B if you are unable to access a document or a website for any particular reason.

Adaptive Consultancy is a London-based digital agency specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on ecommerce solutions visit http://www.adaptiveconsultancy.com/ecommerce
 
 
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
 
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
 
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
 
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
 
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
 
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
 
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
 
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
 
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
 
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
 
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.
 

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