Trade Promotion Management (TPM) software controls trade promotion spending and deductions. Trade promotions are processed through TPM, which managescomplex promotional programs, double billings, and diversion of funds. A TPM software solution works with variants and trade experts so that you can attain Trade Promotion Effectiveness (TPE). Learn more about a solutions provider whohas a TPM product which gives you financial visibility and lets you track spending in a well-timed and precise manner to improve your return on investment.
What is Trade Promotion Effectiveness (TPE)?
TPE involves practices, processes and analyses that help exploit your return on investment (ROI) on your trade spending while operating within and outside the TPM product. You do not just input data into the TPM to regulate your trade spending. For example, you should be following best practices in trade marketing principles and when using the TPM product. You must analyze your trade spending, particularly shipment and syndicated data results from your top promoted groups and top retailers so that you can decide whether your ROI is realistic. Developing trade marketing plans from an overall company view and for each individual account helps maximize your complete business as well as endorse your brand objectives. Using your TPM product most efficientlyrequires training, administration, and compliance across all levels of your organization so that everyone is using the TPM product appropriately and wholly. Getting the most ROI is vital before you can begin predicting future outcomes.
TPM Elements of Success
The TPM software is a Software as a service (SaaS) product that is cloud-based and aids you in planning, controlling, and analyzing your trade promotion spending. The platform improves the product’s functionality, updates, usability, and visibility. The TPM solution can be used by companies of all sizes, even though their needs vary. It can be configured to meet your requirements, especiallyfor trade budgeting, planning, and execution. Other areas where you can manage your trade spending are deduction and settlement management, reporting, and post-promotion analysis. An annual planning feature represents sales and spending targets to sales teams so they can make appropriate plans and a customer planning feature allows teams to build online or offline plans, then synchronize them into the product.
In addition to the TPM product, there is a collaborative platform where a community of clients meets to collectively improve their TPE. You are unified in your goal of accomplishing measurable results from trade spending and mutual benefits are provided to core clients from the collective knowledge sharing. Trade Promotion Activation Services are an option if you need assistance with analysis, planning, and TPM solution administration to improve your ROI. If you are lacking in resources, the TPA Services can initiate your trade promotion plans and direct trade spending activities so that your team can concentrate on reaching sales goals and meeting retailers.
TPM software products give team members visibility into spending and help with boosting ROI through analysis. The data and insightsattained will help with future sales, customer, and financial planning to grow your business. The ultimate goal is to improve TPE so that your business strategies are effective, even with the challenges of managing complicated trade spending tasks.
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