Having a web presence has become such a fundamental part of doing business that it is almost unthinkable for businesses of all sizes not to have a website these days. This can be a daunting process for prospective site owners particularly the choosing a domain name that works. This doesn’t need to be that big a problem though as many new administrators choose to buy a domain name that is already active.
Your website is basically a cold, faceless piece of cyberspace and it is your domain name that gives it its unique identity in the eyes of potential traffic. Domain names are therefore extremely powerful tools for drawing attention to the site. They should thus be easy to remember and, ideally, accurately identify the nature of the sites content.
These points are where the true brute power of a really good domain name lies. If your domain name attracts relevant traffic like a honey pot draws bees your are golden. Often potentially successful businesses just don’t make it on the web because of a badly chosen domain name. This is why it pays in the long run to spend the time and money getting it right the first time.
This is where established domain names come into their own. They efficacy is easily measured and it is possible to seek out identities that already have established traffic generating capacity. This process can be fairly easy and cheap or really hard on the wallet depending on the domain name.
If the domain name you are considering is already in use as a main site identifier then it will take considerable input both in terms of cost and negotiation to buy it and success is not guaranteed. If the name is no more than a sign board for another site or has been allowed to lapse then it becomes far easier.
Many web operators allow domain names to expire for many reasons and these are often the easiest and cheapest buys although not always the best in terms of efficacy. After all nobody ditches a winner for no reason.
The first method of buying a running domain name is by direct contact. This method is best left to the pros as it requires a deep knowledge of the game and administrators who have the smarts can smell an inexperienced buyer a mile off.
The safer method is to work through a broker. Brokers like DomainMart will source and facilitate the sale of establish domain for a nominal fee. These can be active or expired domains and either way this method takes the pressure off and makes the whole process a lot easier.
One shouldn’t be put off though. It is really smart practice to buy a domain name that is already broken in and salted. There really is no better way to get net active quickly, and as we all know, time is money!