When people are setting up their online presence, they need to ensure that they bring into consideration many different things. A web site which needs to be seen as stylish and attractive is important to put the best face on a business. For most, this is the first thing that any potential customers see when they visit a business. Everything needs to be tip top: the text which fills each page needs to be grammatically correct and perfect, and the images and videos which adorn it are also needed to be of a premium quality. However, getting the correct choice from a list of domains available.
There are many things which can go smoothly – and more which can go wrong in the process of picking a good domain. This decision can totally alter the way a site is seen and resultantly how it is linked to other good brands in their mind. People who own poor quality URLs will find that their website is stuck in the morass of other competing sites. That is why it is important to know what to do and what not to do when picking a good site name.
DO ensure that it is relevant to the brand. If a company is selling double glazed windows, then there is the option to go for either a name which fits the brand name itself, or the product they are selling. Some variation on “the best double glazing in” a particular place might prove popular as people using the internet do sometimes type in cursory phrases which can end up as website addresses.
DO cover all bases. People presume that a . Com site is what businesses use. Therefore register that alongside the . Net, . Co.uk or . Tv name to ensure that no potential customers slip through a net. It is important to find every last way to get customers.
DO thorough checks on the name. There are unfortunate instances of people picking two or three name addresses which, when run together into a URL without any spaces, can create unfortunate results. One of these is a pen supplier, which wanted to be a one stop shop for everything people write with. They were called Pen Island. Run that together without a space or capitalization and you end up with something wholly different.
DON’T have a long URL. People are very forgetful, and having to remember thirty or more characters can be tiresome and leave people open to spelling mistakes and plain forgetting or jumbling up word order. Short, snappy addresses are the order of the day. People have become inured to anything longer than a 140 character tweet – they are not going to remember a complicated URL.
DON’T make it too similar to a competing website address. The worst thing that could happen is someone goes searching for a certain manufacturer, and accidentally stumbles upon a competitor because of the similarity of their names. They then go with that company. An all important sale is lost.
Picking domain names is something that is not actually hard. However poor decisions and ill thinking by many make it seem more difficult than it is. People need to think carefully before committing to something which is as vital as the name that people will use on their online presence. Without consideration, things can go horribly wrong and cripple a company before they even get a chance to excel.