While choosing Web Hosting for a website, one of the first questions that need to be answered is the choice of operating system of the server. While there are lots of operating systems, for web server there are 2 dominant operating systems – Windows and Linux. These two web hosting operating systems are most popular and widespread. Almost all web hosting companies gives option for these 2 operating systems.
Each of these platforms is good and has its share of advantages and disadvantages. Linux is an open source platform while Windows is not. Each has its share of fan base and an equally strong number of dissidents.
The choice between these two platforms needs to be taken by evaluating your needs and not your sentiments. Here are some points you need to consider before making a decision regarding Web Hosting platform.
1) On what platform is your web application developed on: This is one of the primary questions. If your web application/site is has been developed in .Net or other Microsoft technology then it will mean that you will need to have a windows web hosting. While some technologies can run on both operating systems, sometime the platform of the application will bound you to choose the same platform for web hosting. Many websites use database. If you are using MS SQL Server then also windows server is essential.
So this decision has to be made even before the application has been written, otherwise migration a site can be a big big headache!
2) Security: An e-commerce website needs to be absolutely secure. In fact any application which stores information and crucial personal or financial details needs to be well protected. Linux is perceived to be more secure than windows web hosting. Windows have many well known security vulnerabilities (though fixed promptly) which are exploited regularly by hackers and viruses. But it has been observed that a server is only as secure as how well the administrator is. A Windows server is secure in the hands of a proactive and knowledgeable administrator.
3) Cost: Linux servers are cheaper than windows server because is Linux is free. Even though Linux is cheaper it doesn’t mean that it is any less than a windows server. Windows on the other hand has to be paid for. This means additional costs. The price difference for an end user website owner though is not very significant. The slight difference in the cost doesn’t tilt the balance in Linux’s favor by a big margin.
4) Learning Curve: Linux operating system has a steep learning curve. For a person who works on a desktop operating system, learning Linux can be an absolute nightmare. But if you choose a Linux web hosting then you need not worry about it. This is because there will be web based applications that will allow you to interface with the server seamlessly. You will be able to do almost jobs like FTP, database administration etc. using these application.
As you may have observed, there are no clear winners in this eternal battle between two mighty foes. The only key differentiator is the platform of the application. Other than that your personal preference will drive your selection.
Regardless of which hosting platform you decide, what really matters is that you choose only a well known, reputable, and reliable web hosting company with least possible downtime, good bandwidth and prompt support.
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Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.