Web Hosting – Windows or Linux

While choosing Web Hosting for a website, one of the first questions that need to be answered is the choice of operating system of the server. While there are lots of operating systems, for web server there are 2 dominant operating systems – Windows and Linux. These two web hosting operating systems are most popular and widespread. Almost all web hosting companies gives option for these 2 operating systems.

Each of these platforms is good and has its share of advantages and disadvantages. Linux is an open source platform while Windows is not. Each has its share of fan base and an equally strong number of dissidents.

The choice between these two platforms needs to be taken by evaluating your needs and not your sentiments. Here are some points you need to consider before making a decision regarding Web Hosting platform.

1) On what platform is your web application developed on: This is one of the primary questions. If your web application/site is has been developed in .Net or other Microsoft technology then it will mean that you will need to have a windows web hosting. While some technologies can run on both operating systems, sometime the platform of the application will bound you to choose the same platform for web hosting. Many websites use database. If you are using MS SQL Server then also windows server is essential.

So this decision has to be made even before the application has been written, otherwise migration a site can be a big big headache!

2) Security: An e-commerce website needs to be absolutely secure. In fact any application which stores information and crucial personal or financial details needs to be well protected. Linux is perceived to be more secure than windows web hosting. Windows have many well known security vulnerabilities (though fixed promptly) which are exploited regularly by hackers and viruses. But it has been observed that a server is only as secure as how well the administrator is. A Windows server is secure in the hands of a proactive and knowledgeable administrator.

3) Cost: Linux servers are cheaper than windows server because is Linux is free. Even though Linux is cheaper it doesn’t mean that it is any less than a windows server. Windows on the other hand has to be paid for. This means additional costs. The price difference for an end user website owner though is not very significant. The slight difference in the cost doesn’t tilt the balance in Linux’s favor by a big margin.

4) Learning Curve: Linux operating system has a steep learning curve. For a person who works on a desktop operating system, learning Linux can be an absolute nightmare. But if you choose a Linux web hosting then you need not worry about it. This is because there will be web based applications that will allow you to interface with the server seamlessly. You will be able to do almost jobs like FTP, database administration etc. using these application.

As you may have observed, there are no clear winners in this eternal battle between two mighty foes. The only key differentiator is the platform of the application. Other than that your personal preference will drive your selection.

Regardless of which hosting platform you decide, what really matters is that you choose only a well known, reputable, and reliable web hosting company with least possible downtime, good bandwidth and prompt support.

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Easy To Follow Ideas About Search Engine Optimization That Will Really Help You

 

You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.

 

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

 

To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.

 

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

 

A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.

 

Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.

 

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.

 

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

 

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.

 

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