In order to make that first online sale, you need to choose a domain name and web hosting service. The domain name is the website address that directs visitors to your site, and the web hosting service is the company that stores your website information on the Internet and displays it to visitors who call up your domain name in the address bar.
Choosing the right domain name and web hosting service for your online business requires preparation, knowledge and thoughtful planning.
Tips for Choosing a Great Domain Name
*Always check to see if your desired domain name has previously been registered, penalized by search engines or labeled as spam.
*Consider choosing a domain name that will capture type-in traffic. This is traffic that a user generates by typing keywords directly into the address bar instead of using a search engine.
*If you opt for negative publicity, purchase a domain that advertises the drawbacks of your competition (for instance, “MyCompetitorSucks.com”).
*Register multiple domain names that draw in traffic and redirect it to your business’s homepage.
*Consider registering domain names that are similar to your desired domain name, as well as common misspellings. The folks at GEICO lose business to the owner of GIECO.com because they do not own both domains.
*Keep your domain name as short as possible.
*Include your website’s keywords in the domain name if possible.
*Choose a .com extension if available. Regional extensions such as .USA, .CA, and .UK are great for attracting local business.
Once your online business becomes well known, you should purchase as many forms of your current domain name as you can think of to keep your competitors from snatching your potential customers. Sometimes even adding an “s” to the end of a popular domain can redirect customers to a completely unrelated website. It can also redirect them to a website that looks surprisingly similar to the original, but with a different owner collecting the profits.
Choosing a Web Hosting Service
Web hosting services are plentiful, and many offer an array of features for different prices. If you are expecting heavy website traffic, keep in mind that you get what you pay for in a hosting service. Heavy traffic requires a dependable server, and this may not be available on an inexpensive hosting site. Before signing up with a company, find out about billing practices and important supported services such as e-commerce, shopping carts, discussion forums, blogs and customer support. If these features are vital to your website, make sure your hosting service can support them. Be sure to ask about customer support and website design support as well.
It is also imperative to sign up for an e-mail feature when choosing a web hosting service. This gives your customers a sense of security when they see you@YourCompany .com on the contact form.
Selecting a winning domain name and finding a web hosting service that is capable of meeting your business’ needs are two of the most critical steps in creating your online business. Choose well and you will be rewarded with increased profits and website traffic.
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Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.