In order to make that first online sale, you need to choose a domain name and web hosting service. The domain name is the website address that directs visitors to your site, and the web hosting service is the company that stores your website information on the Internet and displays it to visitors who call up your domain name in the address bar.
Choosing the right domain name and web hosting service for your online business requires preparation, knowledge and thoughtful planning.
Tips for Choosing a Great Domain Name
*Always check to see if your desired domain name has previously been registered, penalized by search engines or labeled as spam.
*Consider choosing a domain name that will capture type-in traffic. This is traffic that a user generates by typing keywords directly into the address bar instead of using a search engine.
*If you opt for negative publicity, purchase a domain that advertises the drawbacks of your competition (for instance, “MyCompetitorSucks.com”).
*Register multiple domain names that draw in traffic and redirect it to your business’s homepage.
*Consider registering domain names that are similar to your desired domain name, as well as common misspellings. The folks at GEICO lose business to the owner of GIECO.com because they do not own both domains.
*Keep your domain name as short as possible.
*Include your website’s keywords in the domain name if possible.
*Choose a .com extension if available. Regional extensions such as .USA, .CA, and .UK are great for attracting local business.
Once your online business becomes well known, you should purchase as many forms of your current domain name as you can think of to keep your competitors from snatching your potential customers. Sometimes even adding an “s” to the end of a popular domain can redirect customers to a completely unrelated website. It can also redirect them to a website that looks surprisingly similar to the original, but with a different owner collecting the profits.
Choosing a Web Hosting Service
Web hosting services are plentiful, and many offer an array of features for different prices. If you are expecting heavy website traffic, keep in mind that you get what you pay for in a hosting service. Heavy traffic requires a dependable server, and this may not be available on an inexpensive hosting site. Before signing up with a company, find out about billing practices and important supported services such as e-commerce, shopping carts, discussion forums, blogs and customer support. If these features are vital to your website, make sure your hosting service can support them. Be sure to ask about customer support and website design support as well.
It is also imperative to sign up for an e-mail feature when choosing a web hosting service. This gives your customers a sense of security when they see you@YourCompany .com on the contact form.
Selecting a winning domain name and finding a web hosting service that is capable of meeting your business’ needs are two of the most critical steps in creating your online business. Choose well and you will be rewarded with increased profits and website traffic.
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Become a Pro Blogger with these Tips
Creating a blog can seem overwhelming because there are so many option, possibilities and choices to make. The potential and ideas for blogs are infinite. The tips in this article are designed to help you to create a blog that will accomplish your goals and will reach the audience that your blog was created for.
Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don't plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!
If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.
When blogging, you should make sure that you make your RSS feed as obvious as possible. You can not expect other readers to find it if it blends in with all the text in your blog. This is why you should put it in a prominent position on your blog, and try to make use of the orange RSS icon if possible.
If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers' have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces. This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
Do not start a blog entry unless you are sure that you can sit down and finish the entire thing. You want to let your mind stay on task, and if you have to stop for any reason, it will be very hard to pick up where you left off.
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
Make friends with other blogs that relate to your target niche. You can post useful comments on these blogs, and this will help promote your own blogging as well. Besides providing comments, some blogs will allow you to make guest posts, as this can be mutually beneficial to both of you.
The more blogs you write, the more ways potential readers have of finding you via search engines. The more people that successfully make their way to your site, the more visitors you will have actually reading your content. Use this guidance and watch your visitor numbers grow.
As you probably already know, creating a blog can be overwhelming at first, because the possibilities and potential for blogs are endless. The tips and techniques from the above article were gathered to help you create a blog that will get your message across to the audience that you are seeking to reach.
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