In order to make that first online sale, you need to choose a domain name and web hosting service. The domain name is the website address that directs visitors to your site, and the web hosting service is the company that stores your website information on the Internet and displays it to visitors who call up your domain name in the address bar.
Choosing the right domain name and web hosting service for your online business requires preparation, knowledge and thoughtful planning.
Tips for Choosing a Great Domain Name
*Always check to see if your desired domain name has previously been registered, penalized by search engines or labeled as spam.
*Consider choosing a domain name that will capture type-in traffic. This is traffic that a user generates by typing keywords directly into the address bar instead of using a search engine.
*If you opt for negative publicity, purchase a domain that advertises the drawbacks of your competition (for instance, “MyCompetitorSucks.com”).
*Register multiple domain names that draw in traffic and redirect it to your business’s homepage.
*Consider registering domain names that are similar to your desired domain name, as well as common misspellings. The folks at GEICO lose business to the owner of GIECO.com because they do not own both domains.
*Keep your domain name as short as possible.
*Include your website’s keywords in the domain name if possible.
*Choose a .com extension if available. Regional extensions such as .USA, .CA, and .UK are great for attracting local business.
Once your online business becomes well known, you should purchase as many forms of your current domain name as you can think of to keep your competitors from snatching your potential customers. Sometimes even adding an “s” to the end of a popular domain can redirect customers to a completely unrelated website. It can also redirect them to a website that looks surprisingly similar to the original, but with a different owner collecting the profits.
Choosing a Web Hosting Service
Web hosting services are plentiful, and many offer an array of features for different prices. If you are expecting heavy website traffic, keep in mind that you get what you pay for in a hosting service. Heavy traffic requires a dependable server, and this may not be available on an inexpensive hosting site. Before signing up with a company, find out about billing practices and important supported services such as e-commerce, shopping carts, discussion forums, blogs and customer support. If these features are vital to your website, make sure your hosting service can support them. Be sure to ask about customer support and website design support as well.
It is also imperative to sign up for an e-mail feature when choosing a web hosting service. This gives your customers a sense of security when they see you@YourCompany .com on the contact form.
Selecting a winning domain name and finding a web hosting service that is capable of meeting your business’ needs are two of the most critical steps in creating your online business. Choose well and you will be rewarded with increased profits and website traffic.
Easy To Follow Ideas About Search Engine Optimization That Will Really Help You
You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.
On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.
To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.
To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.
A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.
Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.
While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.
Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.
As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.$1*/ mo hosting! Get going with GoDaddy!