When it comes to selecting a domain name that you can use for the online presence of your business, there are several different tactics and strategies you can use to find the right domain name for you since many domain names that you look at will probably already be registered. It may come down to a choice between using the name of your company in the domain name, or using keywords related to your business in the domain name. A keyword-rich domain name can give you added search engine optimization benefits for your website, but the downside is that a domain name that is loaded with keywords may appear to be unprofessional and unappealing.
A good solution to this problem is to register a domain name based on the name of your company to be used for your main business website, but also register a domain name that is keyword-rich and uses keywords based on your business that can be used as a business blog to drive traffic to your main company site. This way, your primary website will look appealing and professional by displaying the name of your company, but you can also take advantage of the search engine optimization benefits that a keyword-rich domain name delivers.
Having a website with a keyword-rich domain name can have many benefits for you, even though you may not be using this domain name as the primary location for your business website. With keywords related to your business in the actual name of the website, major search engines will be more likely to give you a higher ranking on the search engine results pages. You can take advantage of this benefit by building a business blog on your secondary domain name, which will provide relevant content related to your industry but which will also increase traffic to your primary company website by building links.
In conclusion, despite the benefits that a keyword-rich domain name can give you in terms of free search engine traffic, many times this sort of a domain name might not be the best location to host a business website. The way to get the best of both worlds is to pick a domain name based on your business to use as the actual location for your company site, and then pick another domain name that is filled with keywords relevant to your business to use as a blog that can help build traffic to your primary site.