Doing a quick Google search pulls up a variety of reliable online marketing companies to help boost your website’s search engine rankings. But, you may also be surprised to find many online marketing companies also offering website design services. You may wonder what a search engine optimization company knows about website design.
It makes total sense if you consider the fact that on-page SEO factors play an important role in your rankings. These one-time element changes to your website can help boost your rankings by helping a searcher find your site when they are researching a product or service online. These on-page factors will complement the daily link building and search engine optimization methods that an online marketing company will perform on your website.
A lot of existing designs aren’t SEO optimized and are only recognized after an online marketing company has assessed the website. Once this website review is done and the SEO elements are evaluated, then a designer has to come back in and make the necessary changes to your site. Therefore, if your website designer isn’t already familiar with the on-page SEO elements that should already be in place, having an SEO expert design your website will save you time and money down the road.
Such on-page elements include keyword research and placement, meta tags, headers, quality of copy, domain name, and page loading speed. They can also review your site to make sure your keyword density is in check. You don’t want to have a site that is keyword stuffed or lacks proper keywords. The experts will be able to guide you in what areas your existing or new website needs performance improvements.
Only an expert in the field of search engine optimization is going to realize the true potential of your website’s search engine rankings when all of the on and off-page factors are realized. That’s why more online marketing companies are offering this as an additional website service to you.
If you want the best search engine-optimized website, hire an seo company to do web design for you. The best seo company will have professionals who know not only designs that look good but also designs that perform well in search engines which is really what SEO is all about, after all.