First Impressions Are Everything: Business Websites For Beginners

As the saying goes, you never get a second chance to make a first impression. Indeed, regardless of the scenario, it’s certainly true that first impressions count for a lot and it is often the only chance a person has to create a positive, lasting impact.

The same can be said for businesses too. With so much competition existing in the 21st century business world, it can often be the little things that sway a customer into deciding which company’s services or products to go for.

Indeed, with the advent of the internet era, the importance of a company website cannot be overstated. It is often the first place a customer will look when researching their desired product and if they can’t find the information they are looking for easily, then they could opt for a competitor instead.

Any new business should take great care with all web-related decisions, as it is essentially the company’s public face and therefore should reflect what the business can offer clearly and effectively.

Whilst it would be great to use the services of a talented web design company – tapping into the expertise of programmers, graphic designers and copywriters – it isn’t always necessary to do this. In fact, it can be far more cost effective in the long-run for small businesses to create a website ‘in-house’ from the very beginning. Not only can this provide you with the necessary know-how to develop and update the website yourself, but you will also save a lot of money too.

There are many software packages available that can do all the behind-the-scenes ‘coding’ and they even provide standard design templates, which really just leaves the user to write the content and create their logo and any other accompanying graphics.

And this is where it pays to do a little bit of homework. It’s important to only use images and graphics that are relevant to the content; if they don’t augment the textual content, then there is no point including them on the site. Furthermore, try to limit the use of flashing images and adverts, as these tend to irritate the visitors, whilst also distracting them from the useful content on the site. It’s always best to keep things simple and refrain from bombarding users with too much information. The most important rule of thumb for any budding business is ‘if in doubt, leave it out’.

Of course, the whole process starts with choosing a domain name. Ideally, this should be the actual name of the business, as it will help users to remember the website address. Registering domain names is a very simple process and as part of an overall web hosting package, can cost a very small yet reasonable amount per month, which really is a drop in the ocean considering the overall value it will add to a company.

And in an age which has seen the internet become ubiquitous in all walks of life, a useful and informative website will go a long way towards creating that priceless positive first impression.

Victoria Cochrane writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

Easy To Follow Ideas About Search Engine Optimization That Will Really Help You


You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.


On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.


To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.


To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.


A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.


Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.


While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.


Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.


As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.


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