As the saying goes, you never get a second chance to make a first impression. Indeed, regardless of the scenario, it’s certainly true that first impressions count for a lot and it is often the only chance a person has to create a positive, lasting impact.
The same can be said for businesses too. With so much competition existing in the 21st century business world, it can often be the little things that sway a customer into deciding which company’s services or products to go for.
Indeed, with the advent of the internet era, the importance of a company website cannot be overstated. It is often the first place a customer will look when researching their desired product and if they can’t find the information they are looking for easily, then they could opt for a competitor instead.
Any new business should take great care with all web-related decisions, as it is essentially the company’s public face and therefore should reflect what the business can offer clearly and effectively.
Whilst it would be great to use the services of a talented web design company – tapping into the expertise of programmers, graphic designers and copywriters – it isn’t always necessary to do this. In fact, it can be far more cost effective in the long-run for small businesses to create a website ‘in-house’ from the very beginning. Not only can this provide you with the necessary know-how to develop and update the website yourself, but you will also save a lot of money too.
There are many software packages available that can do all the behind-the-scenes ‘coding’ and they even provide standard design templates, which really just leaves the user to write the content and create their logo and any other accompanying graphics.
And this is where it pays to do a little bit of homework. It’s important to only use images and graphics that are relevant to the content; if they don’t augment the textual content, then there is no point including them on the site. Furthermore, try to limit the use of flashing images and adverts, as these tend to irritate the visitors, whilst also distracting them from the useful content on the site. It’s always best to keep things simple and refrain from bombarding users with too much information. The most important rule of thumb for any budding business is ‘if in doubt, leave it out’.
Of course, the whole process starts with choosing a domain name. Ideally, this should be the actual name of the business, as it will help users to remember the website address. Registering domain names is a very simple process and as part of an overall web hosting package, can cost a very small yet reasonable amount per month, which really is a drop in the ocean considering the overall value it will add to a company.
And in an age which has seen the internet become ubiquitous in all walks of life, a useful and informative website will go a long way towards creating that priceless positive first impression.
Victoria Cochrane writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
Become a Pro Blogger with these Tips
Creating a blog can seem overwhelming because there are so many option, possibilities and choices to make. The potential and ideas for blogs are infinite. The tips in this article are designed to help you to create a blog that will accomplish your goals and will reach the audience that your blog was created for.
Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don't plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!
If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.
When blogging, you should make sure that you make your RSS feed as obvious as possible. You can not expect other readers to find it if it blends in with all the text in your blog. This is why you should put it in a prominent position on your blog, and try to make use of the orange RSS icon if possible.
If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers' have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces. This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
Do not start a blog entry unless you are sure that you can sit down and finish the entire thing. You want to let your mind stay on task, and if you have to stop for any reason, it will be very hard to pick up where you left off.
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
Make friends with other blogs that relate to your target niche. You can post useful comments on these blogs, and this will help promote your own blogging as well. Besides providing comments, some blogs will allow you to make guest posts, as this can be mutually beneficial to both of you.
The more blogs you write, the more ways potential readers have of finding you via search engines. The more people that successfully make their way to your site, the more visitors you will have actually reading your content. Use this guidance and watch your visitor numbers grow.
As you probably already know, creating a blog can be overwhelming at first, because the possibilities and potential for blogs are endless. The tips and techniques from the above article were gathered to help you create a blog that will get your message across to the audience that you are seeking to reach.
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