As the saying goes, you never get a second chance to make a first impression. Indeed, regardless of the scenario, it’s certainly true that first impressions count for a lot and it is often the only chance a person has to create a positive, lasting impact.
The same can be said for businesses too. With so much competition existing in the 21st century business world, it can often be the little things that sway a customer into deciding which company’s services or products to go for.
Indeed, with the advent of the internet era, the importance of a company website cannot be overstated. It is often the first place a customer will look when researching their desired product and if they can’t find the information they are looking for easily, then they could opt for a competitor instead.
Any new business should take great care with all web-related decisions, as it is essentially the company’s public face and therefore should reflect what the business can offer clearly and effectively.
Whilst it would be great to use the services of a talented web design company – tapping into the expertise of programmers, graphic designers and copywriters – it isn’t always necessary to do this. In fact, it can be far more cost effective in the long-run for small businesses to create a website ‘in-house’ from the very beginning. Not only can this provide you with the necessary know-how to develop and update the website yourself, but you will also save a lot of money too.
There are many software packages available that can do all the behind-the-scenes ‘coding’ and they even provide standard design templates, which really just leaves the user to write the content and create their logo and any other accompanying graphics.
And this is where it pays to do a little bit of homework. It’s important to only use images and graphics that are relevant to the content; if they don’t augment the textual content, then there is no point including them on the site. Furthermore, try to limit the use of flashing images and adverts, as these tend to irritate the visitors, whilst also distracting them from the useful content on the site. It’s always best to keep things simple and refrain from bombarding users with too much information. The most important rule of thumb for any budding business is ‘if in doubt, leave it out’.
Of course, the whole process starts with choosing a domain name. Ideally, this should be the actual name of the business, as it will help users to remember the website address. Registering domain names is a very simple process and as part of an overall web hosting package, can cost a very small yet reasonable amount per month, which really is a drop in the ocean considering the overall value it will add to a company.
And in an age which has seen the internet become ubiquitous in all walks of life, a useful and informative website will go a long way towards creating that priceless positive first impression.
Victoria Cochrane writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.