As part of an overall marketing plan, having your own website or blog on which to market your book is a very good idea. You’ll have a place to send fans and potential fans where they can get the in-depth information that you’d like them to have about your book.
Before you can set up that website or blog, you have to purchase a domain name (such as www.queensofbookmarketing.com). And choosing the domain name for your website or blog on which to market your book may seem an easy thing to do. What’s the big deal?
The big deal is how easy or hard you are going to make it for fans or potential fans to find you on the web.
If you’re a new author, or about to have your own website or blog for the first time, give serious consideration to what you’re using to brand yourself and your project.
First, let’s look at what domain names you can consider:
You could use your name to build an author brand starting with your first book and keep adding additional books to the website or blog.
You could use the name of the first book for your first website or blog and then get additional websites or blogs for additional books.
You could use the name of the series for the website or blog and put all books in the same series on that website or blog.
Is there one right answer for everyone? Not necessarily.
Here are five tips for choosing an effective domain name with which to market your book:
1. Is your name really hard to spell? (You have no idea how many different ways people find to spell Phyllis.) It’s probably not a good idea to use your name.
2. Or is your name a strange spelling of a common name (for example, Jayne instead of Jane)? Then maybe it isn’t a good idea for you to use your name.
3. Is your name so common that this isn’t a good idea? (Lots of people have the name Phyllis Miller. If you don’t believe me, plug in Phyllis Miller in Amazon. This is in part the reason why I use Phyllis Zimbler Miller.)
4. Is the title of the book so unmemorable that people might not remember it? For example, a book titled “Path to Glory” might be easily forgotten because it’s not a very specific image; it’s more like a generic title. On the other hand, the book title “The Truth About Albert Einstein” might be easy to remember because it is the name of a famous person with an intriguing implied question (the truth).
5. Is the name of the series a memorable one? “The Evening Saga” might not be because, again, too generic. But “The Hell Dragons of Michigan” might be because that certainly conjures up a memorable image.
BONUS TIP: And remember – getting a .com domain name is much more important than getting just the “right” domain name for your brand. If you get a .net or .biz domain name, you may be unintentionally sending traffic to the website/blog of the person who has that .com domain name.
For a free report 7 DYNAMIC REASONS FOR TAKING A VIRTUAL BOOK TOUR
and other book marketing information, visit http://www.queensofbookmarketing.com. Follow Phyllis Zimbler Miller on Twitter at @ZimblerMiller and connect with her on Facebook and LinkedIn as Phyllis Zimbler Miller.
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.