Marketing Your Book: 5 Tips For Choosing the Domain Name For Your Website or Blog

As part of an overall marketing plan, having your own website or blog on which to market your book is a very good idea. You’ll have a place to send fans and potential fans where they can get the in-depth information that you’d like them to have about your book.

Before you can set up that website or blog, you have to purchase a domain name (such as www.queensofbookmarketing.com). And choosing the domain name for your website or blog on which to market your book may seem an easy thing to do. What’s the big deal?

The big deal is how easy or hard you are going to make it for fans or potential fans to find you on the web.

If you’re a new author, or about to have your own website or blog for the first time, give serious consideration to what you’re using to brand yourself and your project.

First, let’s look at what domain names you can consider:

You could use your name to build an author brand starting with your first book and keep adding additional books to the website or blog.

You could use the name of the first book for your first website or blog and then get additional websites or blogs for additional books.

You could use the name of the series for the website or blog and put all books in the same series on that website or blog.

Is there one right answer for everyone? Not necessarily.

Here are five tips for choosing an effective domain name with which to market your book:

1. Is your name really hard to spell? (You have no idea how many different ways people find to spell Phyllis.) It’s probably not a good idea to use your name.

2. Or is your name a strange spelling of a common name (for example, Jayne instead of Jane)? Then maybe it isn’t a good idea for you to use your name.

3. Is your name so common that this isn’t a good idea? (Lots of people have the name Phyllis Miller. If you don’t believe me, plug in Phyllis Miller in Amazon. This is in part the reason why I use Phyllis Zimbler Miller.)

4. Is the title of the book so unmemorable that people might not remember it? For example, a book titled “Path to Glory” might be easily forgotten because it’s not a very specific image; it’s more like a generic title. On the other hand, the book title “The Truth About Albert Einstein” might be easy to remember because it is the name of a famous person with an intriguing implied question (the truth).

5. Is the name of the series a memorable one? “The Evening Saga” might not be because, again, too generic. But “The Hell Dragons of Michigan” might be because that certainly conjures up a memorable image.

BONUS TIP: And remember – getting a .com domain name is much more important than getting just the “right” domain name for your brand. If you get a .net or .biz domain name, you may be unintentionally sending traffic to the website/blog of the person who has that .com domain name.

For a free report 7 DYNAMIC REASONS FOR TAKING A VIRTUAL BOOK TOUR and other book marketing information, visit http://www.queensofbookmarketing.com. Follow Phyllis Zimbler Miller on Twitter at @ZimblerMiller and connect with her on Facebook and LinkedIn as Phyllis Zimbler Miller.
 

Easy To Follow Ideas About Search Engine Optimization That Will Really Help You

 

You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.

 

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

 

To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.

 

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

 

A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.

 

Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.

 

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.

 

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

 

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.

 

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