How Owning Your Own Domain Can Generate More Web Income

By having your own domain you are in control of your site and your business and you will be able to design or make changes to your site so that it stands out in the crowd, makes your site unique and allows you to do the most important task of optimizing your site for the search engines so that your site can appear high up in the search results. You will also be able to project your own personality into the site.

By optimizing your site for the search engines your site will receive targeted traffic which is exactly what is required to generate web income. This basically is also free traffic if you optimize your site yourself and is known as organic traffic. Taking Google as an example, if you do a search the sites that appear on the right hand side of the page are Adwords adverts which are paid adverts. The sites that appear in the main body of the page starting on the left are free and if you have your own domain you can optimize your site so that it appears on the first page of Google. It has also been proven that the first place your eyes look at on a web page is the top left hand part of the page, so ideally that is where you want to position your site in the search results.

With your own domain your advertising options will not be limited, as they are with affiliate urls, as some sites just do not accept them. Also imagine if you were one of a few thousand affiliates belonging to the same program, you would all have the same url. If you had your own domain you could still join a few affiliate programs and then advertise those programs on your own site. Amongst other things, you could create your own splash pages for different programs, add a fly-in, a pop-up, contextual adverts or Google Adsense,your options are not limited.

It makes linking so much easier too, as sometimes to get listed in a high ranked directory you will be asked to place a link-back on your home page, in the form of a text link or image. You could also add a reciprocal linking program to your site. You can so easily place advertising banners on your site, add articles or other items of interest to attract visitors to your site and have them stay on your site longer as well as increase your rankings in the search engines.

Free web tools are a great feature to offer on your site enabling the visitor to check their Link Popularity or Alexa Rating for example. It also enables you to add features to your site that encourage your visitors to return. Add a small piece of script enabling your visitors to bookmark your site. You can offer freebies such as e-books.

Then of course there is the option of adding video and RSS feeds to your site, linking it to your blog as well as all the other technical things available.

You would also be able to add your own email autoresponder campaign that automatically follows-up with your website visitors who subscribe to your Newsletter. So whenever you want to add new products, re-arrange your site layout, change the color scheme or anything you want, you can do it all instantly.

The list of what you could do by having your own domain is limitless, that is why I feel it gives you total freedom on the internet, increases your internet marketing options and generates more web income.

Cynthia Minnaar works from home online and invites you to visit www.cyns-home-biz.com for web income generating ideas and opportunities, articles and marketing tools.
 

Easy To Follow Ideas About Search Engine Optimization That Will Really Help You

 

You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.

 

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

 

To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.

 

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

 

A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.

 

Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.

 

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.

 

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

 

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.

 

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