By having your own domain you are in control of your site and your business and you will be able to design or make changes to your site so that it stands out in the crowd, makes your site unique and allows you to do the most important task of optimizing your site for the search engines so that your site can appear high up in the search results. You will also be able to project your own personality into the site.
By optimizing your site for the search engines your site will receive targeted traffic which is exactly what is required to generate web income. This basically is also free traffic if you optimize your site yourself and is known as organic traffic. Taking Google as an example, if you do a search the sites that appear on the right hand side of the page are Adwords adverts which are paid adverts. The sites that appear in the main body of the page starting on the left are free and if you have your own domain you can optimize your site so that it appears on the first page of Google. It has also been proven that the first place your eyes look at on a web page is the top left hand part of the page, so ideally that is where you want to position your site in the search results.
With your own domain your advertising options will not be limited, as they are with affiliate urls, as some sites just do not accept them. Also imagine if you were one of a few thousand affiliates belonging to the same program, you would all have the same url. If you had your own domain you could still join a few affiliate programs and then advertise those programs on your own site. Amongst other things, you could create your own splash pages for different programs, add a fly-in, a pop-up, contextual adverts or Google Adsense,your options are not limited.
It makes linking so much easier too, as sometimes to get listed in a high ranked directory you will be asked to place a link-back on your home page, in the form of a text link or image. You could also add a reciprocal linking program to your site. You can so easily place advertising banners on your site, add articles or other items of interest to attract visitors to your site and have them stay on your site longer as well as increase your rankings in the search engines.
Free web tools are a great feature to offer on your site enabling the visitor to check their Link Popularity or Alexa Rating for example. It also enables you to add features to your site that encourage your visitors to return. Add a small piece of script enabling your visitors to bookmark your site. You can offer freebies such as e-books.
Then of course there is the option of adding video and RSS feeds to your site, linking it to your blog as well as all the other technical things available.
You would also be able to add your own email autoresponder campaign that automatically follows-up with your website visitors who subscribe to your Newsletter. So whenever you want to add new products, re-arrange your site layout, change the color scheme or anything you want, you can do it all instantly.
The list of what you could do by having your own domain is limitless, that is why I feel it gives you total freedom on the internet, increases your internet marketing options and generates more web income.
Cynthia Minnaar works from home online and invites you to visit www.cyns-home-biz.com
for web income generating ideas and opportunities, articles and marketing tools.
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.