Domain names say much more about our business than we know. They tell customers and search engines what our site is about and how they should look at us, before they even see our site frequently. As far as search engines go, our domain name is a lot like our personal identification. If you were looking for a specific person in a stadium full of people but nobody had identification with them, it could be a logistical mess!
The first consideration is to try and choose a domain name that sufficiently expresses your services and/or products; it also needs to be a broad enough term that will cover any expansion in the products and services offered by the site. Ideally it is best to choose a name that can be easily remembered by people, to encourage repeat visits from customers that come to know your website domain name, along with the products or services that you offer.
To most successfully target important keywords from your industry you must know what they are. The easiest way to learn the most valuable keywords in your industry is to visit www.seobook.com and use their keyword tool for your research. Once you determine what keywords your audience is most interested in, choose your domain name around that information.
What method should I use to find my target keywords?
The Google keyword tool will help you choose the best keyword for your niche. It will appear in the search results when entered as the search term in Google’s search engine.
To find keywords that you may want to go after simply enter any pertinent keywords for your industry. In other words, if you are a graphic artist in Reno, Nevada you may try these keywords: Reno graphic artist, graphic artists in reno nv, etc.
Depending on your location and your keyword you may come up with results like; “caterers in Decatur” or “attorneys in Atlanta”. Your keywords should be marked with your business and your location for best results.
Once you have done this a series of keywords will be generated and traffic estimate will appear beside it. A very simple and useful strategy is to purchase the keyword with a high level of traffic as your domain. This will give you a strong edge on the competition in terms of SEO.
So as for the example above, these may include ‘security alarms’ ‘home security’ and ‘alarm systems Nashville’. A great way to include all three of these keyword phrases would be to choose the domain name “HomeSecurityAlarmSystemsNashville” if that is unavailable you could try putting a dash between each of the words.
Easy To Follow Ideas About Search Engine Optimization That Will Really Help You
You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.
On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.
To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.
To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.
A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.
Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.
While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.
Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.
As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.$1*/ mo hosting! Get going with GoDaddy!