Domain names say much more about our business than we know. They tell customers and search engines what our site is about and how they should look at us, before they even see our site frequently. As far as search engines go, our domain name is a lot like our personal identification. If you were looking for a specific person in a stadium full of people but nobody had identification with them, it could be a logistical mess!
The first consideration is to try and choose a domain name that sufficiently expresses your services and/or products; it also needs to be a broad enough term that will cover any expansion in the products and services offered by the site. Ideally it is best to choose a name that can be easily remembered by people, to encourage repeat visits from customers that come to know your website domain name, along with the products or services that you offer.
To most successfully target important keywords from your industry you must know what they are. The easiest way to learn the most valuable keywords in your industry is to visit www.seobook.com and use their keyword tool for your research. Once you determine what keywords your audience is most interested in, choose your domain name around that information.
What method should I use to find my target keywords?
The Google keyword tool will help you choose the best keyword for your niche. It will appear in the search results when entered as the search term in Google’s search engine.
To find keywords that you may want to go after simply enter any pertinent keywords for your industry. In other words, if you are a graphic artist in Reno, Nevada you may try these keywords: Reno graphic artist, graphic artists in reno nv, etc.
Depending on your location and your keyword you may come up with results like; “caterers in Decatur” or “attorneys in Atlanta”. Your keywords should be marked with your business and your location for best results.
Once you have done this a series of keywords will be generated and traffic estimate will appear beside it. A very simple and useful strategy is to purchase the keyword with a high level of traffic as your domain. This will give you a strong edge on the competition in terms of SEO.
So as for the example above, these may include ‘security alarms’ ‘home security’ and ‘alarm systems Nashville’. A great way to include all three of these keyword phrases would be to choose the domain name “HomeSecurityAlarmSystemsNashville” if that is unavailable you could try putting a dash between each of the words.