Domain names say much more about our business than we know. They tell customers and search engines what our site is about and how they should look at us, before they even see our site frequently. As far as search engines go, our domain name is a lot like our personal identification. If you were looking for a specific person in a stadium full of people but nobody had identification with them, it could be a logistical mess!
The first consideration is to try and choose a domain name that sufficiently expresses your services and/or products; it also needs to be a broad enough term that will cover any expansion in the products and services offered by the site. Ideally it is best to choose a name that can be easily remembered by people, to encourage repeat visits from customers that come to know your website domain name, along with the products or services that you offer.
To most successfully target important keywords from your industry you must know what they are. The easiest way to learn the most valuable keywords in your industry is to visit www.seobook.com and use their keyword tool for your research. Once you determine what keywords your audience is most interested in, choose your domain name around that information.
What method should I use to find my target keywords?
The Google keyword tool will help you choose the best keyword for your niche. It will appear in the search results when entered as the search term in Google’s search engine.
To find keywords that you may want to go after simply enter any pertinent keywords for your industry. In other words, if you are a graphic artist in Reno, Nevada you may try these keywords: Reno graphic artist, graphic artists in reno nv, etc.
Depending on your location and your keyword you may come up with results like; “caterers in Decatur” or “attorneys in Atlanta”. Your keywords should be marked with your business and your location for best results.
Once you have done this a series of keywords will be generated and traffic estimate will appear beside it. A very simple and useful strategy is to purchase the keyword with a high level of traffic as your domain. This will give you a strong edge on the competition in terms of SEO.
So as for the example above, these may include ‘security alarms’ ‘home security’ and ‘alarm systems Nashville’. A great way to include all three of these keyword phrases would be to choose the domain name “HomeSecurityAlarmSystemsNashville” if that is unavailable you could try putting a dash between each of the words.
Gavin King is an internet marketer and enjoys writing articles about any seo myself company and seo myself in general. Remember to refer your friends to this article if you have found it helpful and visit our site at www.imgavinking.com for more information.
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.