Choosing a permanent web address is just like buying a new home in the cyber world. It requires some consideration, especially if you have SEO in mind. Besides branding and long-term commitment (a domain name must be registered for at least 1 year), a domain name can also make or break a website’s search engine ranking.
What’s in a name?
A good URL should be simple and straightforward so users can easily remember it. Take Yahoo! and Google, as examples. The company name is the first priority, but a word or words that can easily be identified with the business is also commonly used.
Try to think what words your users would most likely enter into the search engines when looking for your website. Such words are referred to in the SEO world as “keywords”. Having your target keyword on the URL makes it easier for search engines to identify your website as an expert on the field. These keywords would also most likely end up in the anchor text that other people will create, when linking to your site. So, why else did we name this site “seo website”?
Just because your keyword is “death defying stunts of the 21st century”, it doesn’t mean that you have to dot-com the whole phrase. Long phrases are generally harder to memorize, and search engines also do not know how to separate each word in a URL.
Case in point, domainsextension.com can be interpreted as “domains extension”, or “do main sex tension”. So, try to stay away from domains like these because search engines tend to block websites that have the slightest hint of indecency.
If you won’t change your mind about the choice of words, better use hyphens (domains-extension.com) because these are seen as blank spaces by search engines. Copyrighted words must also be avoided because these may result to copyright issues later on.
Picking a TLD
Any SEO expert will tell you that a .com is the best top-level domain (TLD) to get. This is because .com is widely used and easy to remember. It is also the most appropriate for commercial business entities.
You may encounter others who would say that search engines put more importance to .com sites over others, like the .info. Although there is no real proof to this, it is a fact that .info domains are cheaper, and so these are more likely to be used by spam creators. We know that search engines do not like spam, so it could possibly be one of the reasons why .info seems to rank low in SERPs.
The domain name is only one of the many factors that search engines consider when ranking search results. Beneath its face value, there are still a few more things to learn about domain names and SEO. In the meantime, start creating quality content. After all, content still holds the top spot in ranking a website.
: SEO Expert’s Diary on Search Engine Optimization and Online Marketing
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.