Choosing a permanent web address is just like buying a new home in the cyber world. It requires some consideration, especially if you have SEO in mind. Besides branding and long-term commitment (a domain name must be registered for at least 1 year), a domain name can also make or break a website’s search engine ranking.
What’s in a name?
A good URL should be simple and straightforward so users can easily remember it. Take Yahoo! and Google, as examples. The company name is the first priority, but a word or words that can easily be identified with the business is also commonly used.
Try to think what words your users would most likely enter into the search engines when looking for your website. Such words are referred to in the SEO world as “keywords”. Having your target keyword on the URL makes it easier for search engines to identify your website as an expert on the field. These keywords would also most likely end up in the anchor text that other people will create, when linking to your site. So, why else did we name this site “seo website”?
Just because your keyword is “death defying stunts of the 21st century”, it doesn’t mean that you have to dot-com the whole phrase. Long phrases are generally harder to memorize, and search engines also do not know how to separate each word in a URL.
Case in point, domainsextension.com can be interpreted as “domains extension”, or “do main sex tension”. So, try to stay away from domains like these because search engines tend to block websites that have the slightest hint of indecency.
If you won’t change your mind about the choice of words, better use hyphens (domains-extension.com) because these are seen as blank spaces by search engines. Copyrighted words must also be avoided because these may result to copyright issues later on.
Picking a TLD
Any SEO expert will tell you that a .com is the best top-level domain (TLD) to get. This is because .com is widely used and easy to remember. It is also the most appropriate for commercial business entities.
You may encounter others who would say that search engines put more importance to .com sites over others, like the .info. Although there is no real proof to this, it is a fact that .info domains are cheaper, and so these are more likely to be used by spam creators. We know that search engines do not like spam, so it could possibly be one of the reasons why .info seems to rank low in SERPs.
The domain name is only one of the many factors that search engines consider when ranking search results. Beneath its face value, there are still a few more things to learn about domain names and SEO. In the meantime, start creating quality content. After all, content still holds the top spot in ranking a website.
Easy To Follow Ideas About Search Engine Optimization That Will Really Help You
You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.
On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.
To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.
To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.
A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.
Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.
While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.
Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.
As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.$1*/ mo hosting! Get going with GoDaddy!