When building your website the first tough decision you’ll have to make is what domain name to pick. Your website needs an online address, after all. This is an important choice, as getting the correct address can literally make or break your chances of becoming noticed in your chosen field.
Today we show you the three steps of doing this. Whatever your niche, if you follow these steps you will get far more from your web address.
1) Using your own name. If you are starting your own business this is a great start.
2) Your url should be relevant to the content you intend to put out. This will attract visitors on it’s own.
3) Don’t be fooled into thinking a dot com is the only domain extension available. In fact some other extensions may be better suited depending what you are building, for instance an org extension is a great one for a nonprofit organization.
These rules will help you regardless of your chosen online niche or content. Online businesses, affiliate programs, hobbies, etc. They are all very marketable and very easily made providing you have a url which is relevant and well thought through before you commit to it.
Take your time before you make any decision which will impact your business forever. Your web address is a very important part of your business, don’t forget that. Otherwise you’ll be starting again in a few months from now and will wish you were more careful when getting started.
If you are involved as an affiliate of any home business program, incorporating the company’s name into your domain is often a good idea as this also allows your site to be ranked effectively in Google and other search engines each time a user searches for that specific company. For example our Empower Network blog is very effective in this field.
Picking the right name first time around gives you an advantage over everybody else online. It allows you to get started immediately with branding yourself. Follow the tips above and you will do just that.
About the author: Russ Howe is a global leading Empower Network member. Watch your free video guide here Join Empower Network
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.