.Tel Domain Names, Glocal and Other Personal Marketing Ideas

In 2007, the Pew Internet & American Life study found that one in ten internet users had a job that required them to self-promote or market their name online. Two years later, it found that the share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years, from 8% in 2005 to 35%, and it’s very likely that with the internet being at the front and center of international business, this proportion will continue to increase in step.

There’s no doubt that doing business as an individual or in a team internationally has become much easier with the advent of the internet, new networking technologies and more diverse ways of collaborating. But, as can be seen by the statistics above, the ability to differentiate from the competition is much more difficult as more and more people join business networks, use job-hunting sites and build their professional brand online.

Personal digital branding is just beginning to emerge as a new tool for recruiters and career managers to help differentiate people online. It’s only been in the past year or two that celebrities and sports stars have started really thinking about personal branding online in a consolidated fashion, especially in light of new ‘celebrities’ being launched from sites like YouTube (think Susan Boyle). So if it can work for them, it can certainly work for you. Here are three tools to help you stand out further from the crowd.

Be Social, Go Glocal

What’s glocal?! It’s the ability to talk about local issues on a global stage, using social media. Basically, you have an expertise that you can share that may be best expressed using local examples. You can share the benefit of your experience on a global platform by utilizing all of the free social media channels at your disposal, enabling you to have a global voice. It’s not just blogging these days – although ‘long form’ content is still extremely useful for search engines, and it’s important to consider easy-to-use platforms that can be branded with your personal brand such as Posterous, which can be updated from email. Micro-blogging, like Twitter or Google Buzz, can enable you to tell your story to a whole bunch of people. Qik enables you to tell your story via the medium of video. All of these can generate a good footprint online for you, but you need to keep the momentum up.

Take Control of Your Online Presence

You may already be utilizing social media sites such as Twitter, which enable people to converse and market to potential customers at incredibly low cost. That’s a positive and controllable way of engaging with potential customers (as long as you don’t drunk-tweet – what goes online can potentially stay online forever!). However, how do you maximize the potential of your efforts in social media, and point people to the things online that you want them to see (and perhaps fewer of the things you don’t want them to see)?

The best way to do this is to centralize all of the things you want people to see and where you want them to interact with you under a .tel name. A .tel domain gives you the benefits of discoverability and ownership that a traditional domain brings, but without the hassle of having to build and pay monthly for hosting and developing your own site. It’s proven to be an excellent resource for individuals using free resources for blogging, but wishing to be found in an authoritative place online under their control, where they share what they want to share. From as little as $ 10 per year, you can brand yourself under your own .tel domain name and easily change the information quickly as you need to. These domains can also act as a single point of contact for customers.

Network

There’s no doubt that more niche business networking sites are starting to ‘up’ their game in terms of the quality of relationships that can be built on their platforms. Joining LinkedIn, Viadeo or Xing will bring benefits, especially from the networking groups that are starting to appear on things like LinkedIn. With more integration of Twitter and other elements into these business networks, the ability to promote a professional side to online networking is really starting to come to the forefront.

Marketing yourself, your skills and your potential is now one of the most important things you can do as a professional. Take time to implement a few of these easy online marketing tools to help stand out from your competition.

Learn more about getting a individual .tel name at TelSweepstakes.com.
 
 
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
 
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
 
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
 
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
 
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
 
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
 
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
 
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
 
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
 
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
 
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.
 

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