Why Get a Business Blog?

Business blogs can seem like a waste of time and money because many members of the public are now wise to their use as marketing tools. However, that’s not to say that they are no longer useful. Far from it – business blogs are more useful for websites than ever and can help to pull massive amounts of traffic to your site.

Whether or not business blogs are seen as tools in marketing your company, when people read them, they tend to visualise a writer of the blog – giving your company that all-important voice that helps relate to the public and ingratiate the business to their estimations. Members of the public find companies with distinct personalities appealing as they tend to have a more ‘human’ element that makes people feel as though your products were created to tailor for their specific needs.

It also helps people feel that your customer support services are stronger and that you are prepared to listen to their suggestions and feedback – particularly if comments are enabled on your company blog and your writer endeavours to respond to all questions.

On top of the benefits of your company receiving a ‘voice’, there is another great advantage to having a business blog – industry authority. If your blog sees your company engaging with changes in the industry and discussing and opining on them, your company will be seen to have authority within the industry and appear on top of the game. This can enhance your business’ reputation in leaps as members of the public get the idea that you and your employees know everything that there is to know about your field.

Due to this, your company will have more public trust and your products could be increasingly seen as at the forefront of innovation – after all, you wouldn’t be selling them if you were aware there was something better out there.

Business blogs can have a huge benefit for companies, including with the website itself. Adding fresh content to your site daily means search engines will index it more frequently and it could end up seeing higher results. If you also optimise your blog with keywords and contextual links, there could be a massive boost in search rankings. These extras, coupled with intelligent domain names, could give your website that further boost to success – which is why so many businesses are getting blogs of their own.

Andrew Regan writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
 

Easy To Follow Ideas About Search Engine Optimization That Will Really Help You

 

You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.

 

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

 

To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.

 

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

 

A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.

 

Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.

 

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.

 

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

 

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.

 

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