How To Create A Website For A Local Business In Four Easy Steps

In today’s world, a website is the equivalent of a listing in the phone book. A local business without a website is missing out on a hefty portion of customers who start their searches for restaurants, dentists, doctors and just about anything else with a trip to Google. Here’s how to create a website for a local business in fou easy to follow steps.

Choose a Domain Name

The right domain name is an important part of marketing a local business on the Internet. These considerations can help a business owner make the right choice.

For professionals and businesses with local name recognition, the business name is the best choice for a domain name.
A domain name that combines the product or service with the local area can help with marketing.
A domain name should be easy to remember and easy to spell.
A .com URL is almost always the best choice for a business website.

Purchase Web Hosting

Many web hosting companies register domain names for customers, often at no cost for the first year. While there are some disadvantages to registering a domain name through a web host, the convenience and ease of having web hosting and domain name registration handled in one place generally outweighs those. The web hosting company handles all the technical details, such as setting up domain name servers, leaving the business owner free to concentrate on creating the website and getting back to business.

Build the Website

Most web hosting companies include an easy website builder that’s adequate for the needs of a local business. Each builder is slightly different, but they all lead the user step by step through creating a main page and several sub-pages. Most allow the business owner to choose among several professionally designed templates, making it easy to create a website that looks professional and streamlined.

A local business website should include at least these four important pages.

A main page with the business name, a short description of the business and a contact telephone number
An “About Us” page that tells a little bit about the company and its connection to the community
A “Services” page that lists the services or products offered by the company
A “Contact” page that provides telephone numbers, physical address, email address and other contact information for the company. A map and directions can on the contact page can help customers find the business location.

Optimize the Website

Search engine optimization, or SEO, helps search engines classify and index a website and serve it up when someone searches for the information it provides. While SEO is a wide subject with lots of moving parts, there are a few things any business owner can do to help his website rank for local search results.

Research keywords for the business. Some are obvious. A plumber in Canton, Ohio, for example, would obviously target “Canton Ohio plumber”. He should also target more obscure search phrases, such as “clogged drain Canton”.
Write a good Meta description for the website and include the strongest keywords in it.
Use keywords liberally throughout the website content.
Use keywords in the Title tags on each website page.

While there’s a great deal more that can be added to a business website, these basic steps are a great start to get a company noticed and bring in more customers for a local company.

For a free step by step guide on how to make a website visit, http://www.makeawebsiteguide.com
 
 
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
 
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
 
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
 
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
 
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
 
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
 
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
 
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
 
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
 
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
 
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.
 

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