In today’s world, a website is the equivalent of a listing in the phone book. A local business without a website is missing out on a hefty portion of customers who start their searches for restaurants, dentists, doctors and just about anything else with a trip to Google. Here’s how to create a website for a local business in fou easy to follow steps.
Choose a Domain Name
The right domain name is an important part of marketing a local business on the Internet. These considerations can help a business owner make the right choice.
For professionals and businesses with local name recognition, the business name is the best choice for a domain name.
A domain name that combines the product or service with the local area can help with marketing.
A domain name should be easy to remember and easy to spell.
A .com URL is almost always the best choice for a business website.
Purchase Web Hosting
Many web hosting companies register domain names for customers, often at no cost for the first year. While there are some disadvantages to registering a domain name through a web host, the convenience and ease of having web hosting and domain name registration handled in one place generally outweighs those. The web hosting company handles all the technical details, such as setting up domain name servers, leaving the business owner free to concentrate on creating the website and getting back to business.
Build the Website
Most web hosting companies include an easy website builder that’s adequate for the needs of a local business. Each builder is slightly different, but they all lead the user step by step through creating a main page and several sub-pages. Most allow the business owner to choose among several professionally designed templates, making it easy to create a website that looks professional and streamlined.
A local business website should include at least these four important pages.
A main page with the business name, a short description of the business and a contact telephone number
An “About Us” page that tells a little bit about the company and its connection to the community
A “Services” page that lists the services or products offered by the company
A “Contact” page that provides telephone numbers, physical address, email address and other contact information for the company. A map and directions can on the contact page can help customers find the business location.
Optimize the Website
Search engine optimization, or SEO, helps search engines classify and index a website and serve it up when someone searches for the information it provides. While SEO is a wide subject with lots of moving parts, there are a few things any business owner can do to help his website rank for local search results.
Research keywords for the business. Some are obvious. A plumber in Canton, Ohio, for example, would obviously target “Canton Ohio plumber”. He should also target more obscure search phrases, such as “clogged drain Canton”.
Write a good Meta description for the website and include the strongest keywords in it.
Use keywords liberally throughout the website content.
Use keywords in the Title tags on each website page.
While there’s a great deal more that can be added to a business website, these basic steps are a great start to get a company noticed and bring in more customers for a local company.
Easy To Follow Ideas About Search Engine Optimization That Will Really Help You
You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.
On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.
To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.
To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.
A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.
Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.
While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.
Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.
As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.$1*/ mo hosting! Get going with GoDaddy!