How To Create A Website For A Local Business In Four Easy Steps

In today’s world, a website is the equivalent of a listing in the phone book. A local business without a website is missing out on a hefty portion of customers who start their searches for restaurants, dentists, doctors and just about anything else with a trip to Google. Here’s how to create a website for a local business in fou easy to follow steps.

Choose a Domain Name

The right domain name is an important part of marketing a local business on the Internet. These considerations can help a business owner make the right choice.

For professionals and businesses with local name recognition, the business name is the best choice for a domain name.
A domain name that combines the product or service with the local area can help with marketing.
A domain name should be easy to remember and easy to spell.
A .com URL is almost always the best choice for a business website.

Purchase Web Hosting

Many web hosting companies register domain names for customers, often at no cost for the first year. While there are some disadvantages to registering a domain name through a web host, the convenience and ease of having web hosting and domain name registration handled in one place generally outweighs those. The web hosting company handles all the technical details, such as setting up domain name servers, leaving the business owner free to concentrate on creating the website and getting back to business.

Build the Website

Most web hosting companies include an easy website builder that’s adequate for the needs of a local business. Each builder is slightly different, but they all lead the user step by step through creating a main page and several sub-pages. Most allow the business owner to choose among several professionally designed templates, making it easy to create a website that looks professional and streamlined.

A local business website should include at least these four important pages.

A main page with the business name, a short description of the business and a contact telephone number
An “About Us” page that tells a little bit about the company and its connection to the community
A “Services” page that lists the services or products offered by the company
A “Contact” page that provides telephone numbers, physical address, email address and other contact information for the company. A map and directions can on the contact page can help customers find the business location.

Optimize the Website

Search engine optimization, or SEO, helps search engines classify and index a website and serve it up when someone searches for the information it provides. While SEO is a wide subject with lots of moving parts, there are a few things any business owner can do to help his website rank for local search results.

Research keywords for the business. Some are obvious. A plumber in Canton, Ohio, for example, would obviously target “Canton Ohio plumber”. He should also target more obscure search phrases, such as “clogged drain Canton”.
Write a good Meta description for the website and include the strongest keywords in it.
Use keywords liberally throughout the website content.
Use keywords in the Title tags on each website page.

While there’s a great deal more that can be added to a business website, these basic steps are a great start to get a company noticed and bring in more customers for a local company.

For a free step by step guide on how to make a website visit, http://www.makeawebsiteguide.com
 
Become a Pro Blogger with these Tips
 
Creating a blog can seem overwhelming because there are so many option, possibilities and choices to make. The potential and ideas for blogs are infinite. The tips in this article are designed to help you to create a blog that will accomplish your goals and will reach the audience that your blog was created for.
 
Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don't plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!
 
If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.
 
When blogging, you should make sure that you make your RSS feed as obvious as possible. You can not expect other readers to find it if it blends in with all the text in your blog. This is why you should put it in a prominent position on your blog, and try to make use of the orange RSS icon if possible.
 
If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.
 
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers' have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces. This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.
 
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
 
Do not start a blog entry unless you are sure that you can sit down and finish the entire thing. You want to let your mind stay on task, and if you have to stop for any reason, it will be very hard to pick up where you left off.
 
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
 
Make friends with other blogs that relate to your target niche. You can post useful comments on these blogs, and this will help promote your own blogging as well. Besides providing comments, some blogs will allow you to make guest posts, as this can be mutually beneficial to both of you.
 
The more blogs you write, the more ways potential readers have of finding you via search engines. The more people that successfully make their way to your site, the more visitors you will have actually reading your content. Use this guidance and watch your visitor numbers grow.
 
As you probably already know, creating a blog can be overwhelming at first, because the possibilities and potential for blogs are endless. The tips and techniques from the above article were gathered to help you create a blog that will get your message across to the audience that you are seeking to reach.
 

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