Do Not Get Gazumped Registering A Domain Name

A website is a great way for customers and potential customers to locate your business. The first step to achieve this is to establish a domain name; and the best time to do that is at the time of your company registration. Some business operators who failed to register their name at the time of their company registration have found the name has been taken by someone else and is not available when they try to register it later on; sometimes this has been because their competitor has registered the domain name instead.

A website is an effective business tool that can legitimise your business in the eyes of the general business community, including customers and suppliers; and a host of important information so that others outside your company can see what you do and whether they want to do business with you.

The domain name you select is a vital step to identify your internet presence. In creating a domain name, factors such as having a name that customers can easily find, one that fits on a business card and is not hard to spell will likely be a benefit to your business.

Domain names cannot be reserved and there are no restrictions on who can own a domain name; also a person who registers a domain name does not have to be the owner of that business name. It is therefore recommended that you register your domain name at the time of your company registration to secure that name before someone else does, making it unavailable for you. As a defensive measure, many businesses register multiple domain names (such as using .com,, .net or and variations of their domain name at the time of their company registration, to ensure that the preferred choice of domain name, or names, are registered to the company and to restrict competitors from registering a similar name.

Under current domain name rules, applicants for domain names need to demonstrate a legitimate interest or association in the domain name such as: being the same name as the company registration; a registered business or business name; a trade mark; or some other connection between the domain name being applied for and the business which will use this name.

The Australian Domain Name Administrator (auDA) has placed restrictions on domain name transfers, in order to reduce the occurrence of domain name trafficking. These restrictions include:

*Domain names cannot be registered for the sole purpose of resale,

*Domain names cannot be transferred within 6 months of registration,

*Standard domain name transfer forms to improve the administration of the transfer process.

*Parties involved in a domain name transfer are asked to disclose the sale method and price to auDA, with this information (unidentified) published to provide prospective buyers and sellers a better understanding of market prices for Australian domain names.

These measures aim to restrict exploitation and inappropriate registering of domain names, which often prevent and disappoint legitimate business owners from being able to use a domain name that would and should be logically associated with their business name.

So, at the time of your company registration you should check the availability of your preferred company name and domain name; a number of company registration providers include this look-up facility as part of their service offering when registering your company with ASIC. There is no requirement for you to use your domain name straight away, so you can register your domain name at the time of your company registration to avoid any hassle later on. And, if your preferred domain name is not available you can consider other domain spaces including, .biz or .info depending on what is right for your business.

There is no doubt that a website is an important part of any modern business and if you are forming a company now is the time to consider a domain name.

Russell D Scott FCPA, Reckon Limited’s General Manager of Corporate Services, oversees Reckon Shelco( Online company registrations can be done 24/7. This article is intended to provide general information, professional advice should be sought before making a decision.

Easy To Follow Ideas About Search Engine Optimization That Will Really Help You


You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.


On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.


To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.


To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.


A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.


Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.


While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.


Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.


As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.


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