A website is a great way for customers and potential customers to locate your business. The first step to achieve this is to establish a domain name; and the best time to do that is at the time of your company registration. Some business operators who failed to register their name at the time of their company registration have found the name has been taken by someone else and is not available when they try to register it later on; sometimes this has been because their competitor has registered the domain name instead.
A website is an effective business tool that can legitimise your business in the eyes of the general business community, including customers and suppliers; and a host of important information so that others outside your company can see what you do and whether they want to do business with you.
The domain name you select is a vital step to identify your internet presence. In creating a domain name, factors such as having a name that customers can easily find, one that fits on a business card and is not hard to spell will likely be a benefit to your business.
Domain names cannot be reserved and there are no restrictions on who can own a domain name; also a person who registers a domain name does not have to be the owner of that business name. It is therefore recommended that you register your domain name at the time of your company registration to secure that name before someone else does, making it unavailable for you. As a defensive measure, many businesses register multiple domain names (such as using .com, .com.au, .net or .net.au) and variations of their domain name at the time of their company registration, to ensure that the preferred choice of domain name, or names, are registered to the company and to restrict competitors from registering a similar name.
Under current domain name rules, applicants for domain names need to demonstrate a legitimate interest or association in the domain name such as: being the same name as the company registration; a registered business or business name; a trade mark; or some other connection between the domain name being applied for and the business which will use this name.
The Australian Domain Name Administrator (auDA) has placed restrictions on domain name transfers, in order to reduce the occurrence of domain name trafficking. These restrictions include:
*Domain names cannot be registered for the sole purpose of resale,
*Domain names cannot be transferred within 6 months of registration,
*Standard domain name transfer forms to improve the administration of the transfer process.
*Parties involved in a domain name transfer are asked to disclose the sale method and price to auDA, with this information (unidentified) published to provide prospective buyers and sellers a better understanding of market prices for Australian domain names.
These measures aim to restrict exploitation and inappropriate registering of domain names, which often prevent and disappoint legitimate business owners from being able to use a domain name that would and should be logically associated with their business name.
So, at the time of your company registration you should check the availability of your preferred company name and domain name; a number of company registration providers include this look-up facility as part of their service offering when registering your company with ASIC. There is no requirement for you to use your domain name straight away, so you can register your domain name at the time of your company registration to avoid any hassle later on. And, if your preferred domain name is not available you can consider other domain spaces including .org.au, .biz or .info depending on what is right for your business.
There is no doubt that a website is an important part of any modern business and if you are forming a company now is the time to consider a domain name.
Russell D Scott FCPA, Reckon Limited’s General Manager of Corporate Services, oversees Reckon Shelco(http://www.shelco.com.au
). Online company registrations can be done 24/7. This article is intended to provide general information, professional advice should be sought before making a decision.
Become a Pro Blogger with these Tips
Creating a blog can seem overwhelming because there are so many option, possibilities and choices to make. The potential and ideas for blogs are infinite. The tips in this article are designed to help you to create a blog that will accomplish your goals and will reach the audience that your blog was created for.
Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don't plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!
If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.
When blogging, you should make sure that you make your RSS feed as obvious as possible. You can not expect other readers to find it if it blends in with all the text in your blog. This is why you should put it in a prominent position on your blog, and try to make use of the orange RSS icon if possible.
If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers' have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces. This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
Do not start a blog entry unless you are sure that you can sit down and finish the entire thing. You want to let your mind stay on task, and if you have to stop for any reason, it will be very hard to pick up where you left off.
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
Make friends with other blogs that relate to your target niche. You can post useful comments on these blogs, and this will help promote your own blogging as well. Besides providing comments, some blogs will allow you to make guest posts, as this can be mutually beneficial to both of you.
The more blogs you write, the more ways potential readers have of finding you via search engines. The more people that successfully make their way to your site, the more visitors you will have actually reading your content. Use this guidance and watch your visitor numbers grow.
As you probably already know, creating a blog can be overwhelming at first, because the possibilities and potential for blogs are endless. The tips and techniques from the above article were gathered to help you create a blog that will get your message across to the audience that you are seeking to reach.
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