Do Not Get Gazumped Registering A Domain Name

A website is a great way for customers and potential customers to locate your business. The first step to achieve this is to establish a domain name; and the best time to do that is at the time of your company registration. Some business operators who failed to register their name at the time of their company registration have found the name has been taken by someone else and is not available when they try to register it later on; sometimes this has been because their competitor has registered the domain name instead.

A website is an effective business tool that can legitimise your business in the eyes of the general business community, including customers and suppliers; and a host of important information so that others outside your company can see what you do and whether they want to do business with you.

The domain name you select is a vital step to identify your internet presence. In creating a domain name, factors such as having a name that customers can easily find, one that fits on a business card and is not hard to spell will likely be a benefit to your business.

Domain names cannot be reserved and there are no restrictions on who can own a domain name; also a person who registers a domain name does not have to be the owner of that business name. It is therefore recommended that you register your domain name at the time of your company registration to secure that name before someone else does, making it unavailable for you. As a defensive measure, many businesses register multiple domain names (such as using .com, .com.au, .net or .net.au) and variations of their domain name at the time of their company registration, to ensure that the preferred choice of domain name, or names, are registered to the company and to restrict competitors from registering a similar name.

Under current domain name rules, applicants for domain names need to demonstrate a legitimate interest or association in the domain name such as: being the same name as the company registration; a registered business or business name; a trade mark; or some other connection between the domain name being applied for and the business which will use this name.

The Australian Domain Name Administrator (auDA) has placed restrictions on domain name transfers, in order to reduce the occurrence of domain name trafficking. These restrictions include:

*Domain names cannot be registered for the sole purpose of resale,

*Domain names cannot be transferred within 6 months of registration,

*Standard domain name transfer forms to improve the administration of the transfer process.

*Parties involved in a domain name transfer are asked to disclose the sale method and price to auDA, with this information (unidentified) published to provide prospective buyers and sellers a better understanding of market prices for Australian domain names.

These measures aim to restrict exploitation and inappropriate registering of domain names, which often prevent and disappoint legitimate business owners from being able to use a domain name that would and should be logically associated with their business name.

So, at the time of your company registration you should check the availability of your preferred company name and domain name; a number of company registration providers include this look-up facility as part of their service offering when registering your company with ASIC. There is no requirement for you to use your domain name straight away, so you can register your domain name at the time of your company registration to avoid any hassle later on. And, if your preferred domain name is not available you can consider other domain spaces including .org.au, .biz or .info depending on what is right for your business.

There is no doubt that a website is an important part of any modern business and if you are forming a company now is the time to consider a domain name.

Russell D Scott FCPA, Reckon Limited’s General Manager of Corporate Services, oversees Reckon Shelco(http://www.shelco.com.au). Online company registrations can be done 24/7. This article is intended to provide general information, professional advice should be sought before making a decision.
 
 
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
 
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
 
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
 
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
 
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
 
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
 
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
 
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
 
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
 
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
 
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.
 

Leave a Reply

%d bloggers like this: