How To Get High Rankings On Google And Yahoo Search Engines

Do you ever wander how some sites get top rankings in the main search engines and others do not? Well of course you do. The reason being is that these sites adhere to a system that the search engines love and in return give these websites higher and better rankings in their listings. There are 7 key ingredients that if implemented properly will produce the desired results for you and your website marketing. They are:

Step 1: Advantages of a keyword rich domain name Does your domain name affect your search engine ranking? In my experience, the domain name has an enormous impact. However, this is certainly important if you are creating a new site and attacking a competitive market. However many of you will already have sites up and running that do not contain a keyword rich domain name so do not worry as it is more than possible to rank highly without a keyword rich domain name.

One variable that modern search engines consider when determining which of the thousands – or millions – of results should be presented in the top slots is definitely the domain name of the site. The main advantages of having keywords in your domain name are that you can legitimately include them in contact details and links to other sections of your site and the title of your site. What someone may consider a good domain name and what in reality is in most instances 2 different things. Now I will give you an example of this:

Mr. Smith is creating a site that is going to sell vacuum cleaners. His business name might be Smiths machines and logically he may have that specific domain. However it would be more advantages to have a domain name containing the term vacuum cleaners. For example vacuumcleaners4u or vacuumcleanersstore depending on what is available.

Finally I would like to add please take into consideration where you host your site. If you have a site selling predominantly to the UK or US market you should make sure that the site is hosted in that country. So if a have a site hosted in the US but you are targeting the UK it is not in your interests to have it this way as the search engines will perceive it as a US site.

Step 2: Importance of the Title & Meta Description Tags

Every page title and Meta description on your site is enormously important, from the point of view of both the search engines and your readers. Always use your top keywords in each one of your web pages – it signals to the search engines as well as your readers what that page are about.

Firstly in the title tags of your page you should use your top 2 or 3 keywords or phrases. If you are unsure what a title tag is, it is clearly visible at the top of the browser window. The title tags are incredibly important. As I said before it signals to the search engines what the page is about. In my opinion the title tags should not exceed 75-80 characters.

Secondly the Meta description tag tends to get overlooked far too much. It’s one of those SEO things that usually get left to the last minute. Like the title tag a descriptive Meta tag signals to the search engines and your readers what that page is about. When someone does a search on Google they’ll scan through the page titles and descriptions. Search engines, especially Google, will display the description you wrote in the Meta description if the search term being used can be found exactly in the Meta description you wrote.

If you do not do this Google will crawl your site and just take the first bit of content it finds and place it there. By thinking out the outlay and terminology you use in the Meta description tag you can boost your rankings. With regards to length I would not exceed 200 characters.

And thirdly the Meta keywords. Personally I do not believe that search engines give this area the credence it once did. In the past people would just cram this area with as many keywords that they could find related to their site but this just does not work anymore. However, this area should still not be avoided. My recommendation would be to place your keywords in this area but do not exceed 250 characters in length.

Step 3: Keyword Density, Content & Blogs

In simple words, keyword density is the ratio of the word that is being searched for against the total number of words appearing on a given web page. If your keyword occurs only 2-3 times in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur 8-10 times in a page of similar length.

As far as search engines are concerned, if a particular keyword has a higher density on a particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially. Not all search engines compute or evaluate keyword density in the same way and most have their own proprietary algorithm for calculating the average density of a keyword.

The placement of keywords, in any number of locations on the page, has different results in the various search engines as well. Hence, you should try to write sentences that use your important keywords and key phrases. My recommendation if we are looking at percentages would be no more than 3% of the wording should be the same.

However in our testing this area really is not definitive as we have seen sites rank for a specific key term that only appears once on the page also sites that have a keyword far too many times on the page. What has worked for us is to keep it very much within reason and you will not go far wrong.

Secondly, Content. Content is absolutely crucial to the success of ranking and search on all search engines but especially Google. The higher quality and relevancy of the content not only will increase your rankings but also gives you a far better chance of ranking highly for what we call the “long tail search”.

You may have all your main keywords and terms figured out but ultimately we have no idea what phrase someone will actually search under using these keywords. It could be for example if they are searching for “health insurance” they may well just type in “health insurance” or they may type in “health insurance in the uk for a family”. If your content contains these words or phrases that are identical or related you have a much better chance of ranking highly and thus getting more qualified traffic to your site. I would say that on a new site that content should start off at no more than 10 – 20 pages and grow slowly. Google will take note of a site that appears with hundreds of pages out of nowhere and initially view at as “unnatural” so grow your content slowly and make it unique and original.

Thirdly we need to look at “blogs”. This is a massively overlooked area by most people marketing on the net. The two main places you can go to set up with a blog are either at blogger or WordPress. Personally I would recommend WordPress. Here you can create a blog that has so much Flexibility. The choice of alternative plugins that can be placed on a wordpress blog is amazing and all designed to be SEO friendly. Also it can hosted on your own server so it becomes integrated with your own site. Search engines love blogs because of new original content being added on a regular basis. This area really is a whole topic on its own but I highly recommend that you research this and utilize it.

Step 4: Headings

The heading tags will make your headline bolder so it will stand out and will be recognized as important by the search engines. When writing your headings, include your main keywords in the headings. Be as specific as possible to increase your chances of being listed in a reasonable spot in the search engines. For Example. You have a site selling Plasma TV’s. You want to explain to your reader about different brands of Plasma TV’s so in the heading you could put PLASMAS TV BRANDS. This will be in bold and larger font size this signaling its importance.

Suggestions:Use keywords that relate to the page content in your heading tags Have your keywords occur early in the tags Use multiple H2 and H3 tags where appropriate

Step 5: Filenames

One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Google give lots of importance to file names. You should think what are you going to put in your web page and then give it a relevant file name. How important is your filename? When you do a search in the search engines, most of them will highlight keyword(s) in your filename or your directory path. In other words Google is signaling the importance of filenames by highlighting it. For example if you have a site that sells electrical goods called electricalappliances the page that promotes washing machines should read in the file name electricalappliances/washingmachines.htm This is telling the search engine exactly what that file contains. This area is missed so many times but is a simple thing to do and helps your rankings. So please take this into serious consideration.

Step 6: Anchor text

Very simply Anchor text is the text (title) that appears within your hyperlink. Anchor text tells the search engines about the content of your web pages – what the page is about and how others perceive it. In essence, the anchor text is about the relevancy of your webpage based on a keyword. Therefore your anchor text should always be completely relevant to the landing page (destination page) and should contain your keyword or keyword phrase. For example. On a site electricalappliances the link that takes you to the washing machine page should read “washing machines”. Also on the plasma TV site the link that would take you too SONY plasma TV’s should have the anchor text SONY PLASMA TV.

Step 7: Quality incoming links

Inbound links are links from other web sites that point to your web site. The number and the quality of inbound links has become one of the most important ranking factors in Google, Yahoo and MSN Search. It’s a simple principle: if Site a links to Site B then it is seen by the search engines as a recommendation; that Site A is ‘recommending’ Site B. The text that is used to link to your website is also very important (especially to Google). Try to include your keywords or phrases into the text that is linking to your site.

Now comes the most important part. Google ranks all pages on the internet by a system of page rank, commonly called PR. This ranges from 0 – 10. An incoming link from a page with higher PR counts several times more than a link from a lesser PR page. So the more links you have from higher PR pages the better is the chance of ranking highly in Google and other search engines. You build links gradually over a period of time.

This is more prevalent with a new site rather than an aged site. This is because Google prefers to see steady natural growth. Of course how quickly you can rank because of this is really down to the market and competition you are up against.

Finally SEO is crucial to the success of any business online. The great thing about the internet is that it really is a level playing field. So there is nothing stopping you from ranking highly for a given keyword or phrase against even the biggest of companies.

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Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.

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