Steps to Setting up a Business Website

The internet provides an important element for the success of a vast number of businesses; driving and enabling everything from product promotion to review capabilities and providing the public with a means by which to purchase company products and services. It’s therefore vital for a business to create and maintain a high-quality website.

However, for many businesses the early stages of creating a website are also the most difficult. Perhaps you’ve never created a website before, or you simply don’t know what a successful business website entails? Regardless, rest assured that there are numerous resources available to you; not only to guide you through the preliminary steps of creating a successful website, but also in getting the site up and running – and maintaining it.

To set up a commercial website, you’ll first need to register a domain name and also buy some web space, which is essentially a home for your website’s files. Both can be provided by a webhosting company. Next, you’ll need to build the website itself. This takes the form of a set of web pages and images that combine together to make the website. However, there is a process to achieving each of these steps.

To register a domain name, for instance, you’ll first have to check that the name you want is available. Once you find a domain name that is available and appropriate to your business needs, you’ll need to register it – a service that costs about £10 a year, depending on the type of domain you register. Typically a .com domain will cost more to register than a .co.uk domain.

While choosing your service providers, remember that while there are many companies you can register your domain name with; many organizations choose to register their domain name with the same hosting company that provides their web space.

A sufficient amount of hosted web space can cost anywhere from £200 per year to £200 per month, with shared hosting being a more economical option and dedicated servers costing a little more. However, in choosing which type of hosting is right for you, you’ll want to take various points into consideration; for instance, uptime and security. If these features are vital to your website’s operation, it might be worth investing that little bit extra towards the use of a dedicated server as opposed to shared hosting.

Once you’ve taken these important initial steps, you’ll need to create content for your website. Again, there are many tools to help you achieve the content you want, and a number of resources that can make the process simpler and more rewarding. Website graphics are also important, as they give site visitors a set of visuals with which to associate your products with your brand. Once you’ve created your content and images, you can upload them to your web space.

However, while the steps to setting up a website seem simple enough and potentially can be achieved by almost anyone, many individuals will choose to hire a specialist to design and maintain their site. Even so, it comes down to business owners to decide how they want their site to be set up and to decide upon an overall feel and look for the site.

So, whether you plan to build a website yourself, or to hire someone to do it for you, it pays to equip yourself with basic knowledge regarding the requirements of setting up and running a business website.

Andrew Regan writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
 

Easy To Follow Ideas About Search Engine Optimization That Will Really Help You

 

You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.

 

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

 

To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.

 

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

 

A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.

 

Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.

 

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.

 

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

 

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.

 

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