Web Hosting and SEO – Search Engine Optimisation
We have seen many organisations completely ignore Search Engine Optimisation (SEO) when considering a hosting package, web hosting and seo should be a key consideration in the selection process. SEO is an important step in creating a website and should should be taken into serious consideration before you even begin to build your website, one of the considerations here is hosting.
Country Specific Domain Names
If the majority of all of your customer base is located for example in the UK, then you should get hosting in the UK.However if your server is located in the US for example you can still localise your domain (learn how to do) to improve rankings on Google UK search.
Staying on the example of serving a customer base largely or complete based in the UK using a TLD: http://.co.uk tells search engines that your are indeed based in the UK. Even having a http://.co.uk domain name and a server hosting your website in Germany or the US having that crucial http://.co.uk is a strong enough statement.
However don’t be tricked into typing ‘UK Web Hosting’ into Google and going with the first result as some UK Web Hosting companies actually have servers based overseas and with the combination of a .com domain name your chanced of appearing in the Google UK search from the web and pages from the up is limited.
In an ideal world in this scenario you should have reliable hosting in the UK and a http://.co.uk domain name, however there are ways around it if you do not.
If you are based in the UK and own a .com and not http://.co.uk, you could purchase http://.co.uk TLD and forward your .com to the http://.co.uk however there is risk in this if you site has build up a good reputation and has a strong back link campaign and high page rank. You can always try to localise your domain.
But in conclusion to rank in a regional specific area you either need hosting in your country or a local TLD e.g. http://.co.uk, you don’t necessarily need both.
Avoid Cheap Web Hosting – consider web hosting and seo …
Simply knocking up a quick website, rushing the design, back end coding and on site search engine optimisation and finally wacking it onto the cheapest server you find is not going to deliver any success at all, if you are serious about creating a professional authoritative website then you really needs to invest wisely in web hosting. As mentioned above why attract unwanted visitors from unwanted locations.
Sometime cheap hosting companies will offer ridiculous amount of free space, however this can have an adverse effect on down time, and this means that your website may not always be available upon request. This not only has a knock on effect on SEO but also website usability as it may cause problems for website visitors to visit your website when they want to, what is worth adding here also is if search engine spiders cannot access your website and follow links throughout your site this will obviously have an effect on your SEO campaign.
Again some webhosts that offer cheap hosting use a method where your domain is redirect to the back of another Website. This can cause problems with the search engines reaching your website and website content.
I have also found that some cheap hosting providers host sites that have been banned from the search engines; this of course will have more than a negative effect on search engine rankings.
Avoid Hosting Multiple Domains on the Same Server
Yes it does seem very tempting to buy server space and hosting more than one domain. Let’s just say that search engines e.g. Google may frown upon this type of behavior. Search Engines may believe that the company hosting these multiple domains is attempting to artificially link together hence trying to manipulate search engine with the objective of increase rankings in the search engine results pages. However this can and often does results in a decrease in SERP rankings.
In conclusion consider web hosting and seo as working to compliment each other in your efforts to achieve effective search engine ranks, check out the resources below.
You can get UK Hosting Here
and Non UK Hosting Here
. Jonathan James Aston is an online entrepreneur and owner of HowToWebsite.co.uk, the leading online resource for tips, guides, tutorials and other resources on How To Build A Website – Web Hosting And SEO , as well as design, market and money money from
Become a Pro Blogger with these Tips
Creating a blog can seem overwhelming because there are so many option, possibilities and choices to make. The potential and ideas for blogs are infinite. The tips in this article are designed to help you to create a blog that will accomplish your goals and will reach the audience that your blog was created for.
Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don't plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!
If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.
When blogging, you should make sure that you make your RSS feed as obvious as possible. You can not expect other readers to find it if it blends in with all the text in your blog. This is why you should put it in a prominent position on your blog, and try to make use of the orange RSS icon if possible.
If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers' have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces. This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
Do not start a blog entry unless you are sure that you can sit down and finish the entire thing. You want to let your mind stay on task, and if you have to stop for any reason, it will be very hard to pick up where you left off.
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
Make friends with other blogs that relate to your target niche. You can post useful comments on these blogs, and this will help promote your own blogging as well. Besides providing comments, some blogs will allow you to make guest posts, as this can be mutually beneficial to both of you.
The more blogs you write, the more ways potential readers have of finding you via search engines. The more people that successfully make their way to your site, the more visitors you will have actually reading your content. Use this guidance and watch your visitor numbers grow.
As you probably already know, creating a blog can be overwhelming at first, because the possibilities and potential for blogs are endless. The tips and techniques from the above article were gathered to help you create a blog that will get your message across to the audience that you are seeking to reach.
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