Why a Dot Com Domain Name?
There are a lot of ideas that float around the business world, some are good and some are bad. Some have been time tested and others, not so much. One of the tried and true solutions for business that you cannot step away from is that of registering a domain name. If you do not go this route, and instead use a free hosting service, or a sub domain name that is not unique to your start up business, you are going to end up losing out on the greater good that comes from internet marketing as a whole. While there are some iconoclasts that have been able to do without this, they are few and far between. Unless you want to have the hardest battle getting visitors and traffic to your page, it’s best to consider registering for a good domain name, as well as look into web hosting that is going to allow you to create a stellar website.
The Professional Reason
First and foremost, the best domain names are attributed to professional businesses today. The amateurs and hobbyist in your niche and industry are going to be highlighted by their lack of professionalism. That is going to show in the way they present themselves and their business. For instance, some people try to get away with a social media domain, or with just a phone number. While that may have marginal results, it will show others that they are not necessarily on the same “professional” level as others in the marketplace. If you want to stand tall, and to get with the standards of professional grade solutions in your niche, you have to register a .com, it’s that simple.
Staking Your Claim
Much like the Wild West, you have to stake your claim online. If you do not do this, someone else could easily come through and register your name, leaving you without your businesses name or address online. If someone else is going to have your name and redirect all searches to their homepage, you’re going to lose out. You could try to register a different name, but when it comes to domain registration, your name is as important as your real life identity. Without a good domain name, you are going to end up with marginal results and have a much harder time marketing your business, services, and brand overall. You have to stake your claim as soon as you have a few domain name suggestion ideas in place, and register it for a long time.
Several Names Matter
A high quality dot com domain is not limited to just one area. You’ll definitely want to purchase names that are misspelled, similar to yours, and with several extensions. Tying up your brand online should ensure that no stone is left unturned in the case of traffic generation. If someone types in your domain name or something similar in the address bar, you want them to land on your page. If they don’t, then someone else could use your branding to make money, gain traffic, or redirect visitors to a competitive website overall.
At the end of the day, if you register domain ideas that are highly regarded in your industry, even if you’re simply starting out, you’re going to have an easier time with internet marketing. Search engines today take careful consideration of domain names, keywords, and registration time. If you showcase that you’re serious about your business, and industry, register a good domain and search engines will index you faster, better, and give you a bit of leniency as you set up your site and marketing parameters. Test the waters here, and you’ll see that it’s easier to market a .com than it is any other suffix online today.
To Your Success!