Home Based Internet Business Resources – Basics

This begins another series of articles covering the basics of how to start your home based internet business. We’ll cover all the bases in this first article and explore each base in depth later.

The first thing you need to do when you start your home based internet business is decide on your domain name. You should choose a name that is easy to remember and type. It is best to avoid any weird characters or dashes in the domain address. For example you would not want “your-bu$ iness.com” but you would want “yourbusiness.com”. From the very beginning you need to think about making it easy for prospective customers or affiliates to type and remember your site. There are tons of free searches out there to see if your chosen domain name is already taken. One is http://instantdomainsearch.com but you can find literally thousands out there. Play around with your ideal domain name and search until you find a combination that is available. That is all there is to it.

Once you have decided on a domain name, you need to research what keywords will bring the most potential customers to your site. Key words are extremely important. Keywords are one component that drives search engine results for Google, Yahoo, MSN and all of the other top engines out there. If you wanted to start a pet business online, you might research the following key words and phrases: pet business, online pet business, pets, online business, dogs online, cats online, etc. We’ll discuss ways to choose your keywords in later articles but I would suggest downloading Good Keywords from http://softnik.com. The program is free and easy to use. Good Keywords will show you how many times a given word or phrase was searched on the internet in the past 30 days. The trick is to find keywords that are in the middle of the search pack. You don’t want to compete with keywords that generate 10 million hits a month when you can compete with keywords that fit your business and generate 10 thousand hits a month. More on this in later articles.

OK, you’ve got a domain name and a good list of keywords. Now you need a solid “Host” for your website. I do not recommend free hosting. You truly get what you pay for when it comes to hosts and this is one area you do not want to scrimp on. Paid hosting sites provide quick response support. If you were like I was, knowing very little about how all of this works, support is one of the key ingredients to building a successful home based internet business.

Next I would highly recommend setting up a free email account with Gmail, Yahoo, MSN or whomever you are comfortable with or maybe already using. This email account would be used exclusively for your online business. Experience tells me it is much easier and more effective managing your business email separately from your personal email. Your online business will generate and receive a large volume of email and it is essential to be able to access and manage that email easily.

So far, so good. We’ve chosen our domain name, researched and chosen our keywords, decided on a host for our site and set up a dedicated business email address. It’s time to take a look at email auto-responders. Very simply, email auto-responders send out an “opt in” email to individuals (leads) who have expressed an interest in owning a home based internet businesses. This is not spam! In fact, all of the auto-responders I use are 100% spam free and, believe me, they monitor it exhaustively. If the person(lead) expressing interest in internet business receives the opt in email and clicks on the confirmation link in the email, it triggers a group of follow up emails that you can write yourself or you can join a program that provides that service. The person can also “opt out” of receiving any more emails by clicking the appropriate link in the email. You can find programs that will write and install your entire email follow up campaign for free. I like that word “free”.

Once you get your auto-responder working for you, you can allow your campaign to build a list of “opted in” subscribers that might eventually become customers or affiliates. Keep in mind that we’re talking about sending thousands of emails to prospective home based internet business owners each week. Take a look at the number of emails you receive each week. Multiply that by several hundred thousand. It takes time to build a list of prospective customers. The key is in the follow up.

The most interesting aspect of running an online business for me is the hosts, auto-responders, lead companies, etc. that I use will also allow me to make money by advertising their services on my site. This is called “affiliate marketing” and it is huge. So, you are not only a customer of these services that are essential to online business, you now also “sell” their services on your site, even if your site has nothing to do with home based internet business resources. The cool thing is that you can be confident in promoting the performance of the services you are using because you have personal experience with them. Nothing speaks as boldly as personal experience.

This is the basic formula for virtually every online business I have researched and I have digging for legitimate opportunities for 5 years. Don’t forget to look for my follow up articles which will explore in depth each of the areas we’ve covered in this article.

Remember, “Nothing Happens Until You Swing”.

Joe Roberts owns http://JoesNoHassle.com and http://SpecialtyHomesllc.com. To find the highest ranked home based business ideas and opportunities so you can work at home visit: http://JoesNoHassle.com . Download a free copy of Dotcomology by Stone Evans and receive Joe’s free newsletter.
 
 
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
 
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
 
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
 
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
 
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
 
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
 
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
 
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
 
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
 
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
 
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.
 

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