ICANN, the Internet Corporation for Assigned Names and Numbers, is the agency that gives out all the domain names. In early 2012, they made a decision that might change the Internet landscape forever. They’re offering new generic top level domains (GTLDs). If you don’t know much about domain names, these are commonly called suffixes. For example, .com, .net, .org, .biz.
Take a minute and think of all the different suffixes that are out there. How many can you think of? If you’re like me, it’s tough to think of more than about 7 or 8. I’ve probably only ever seen about 10 in my life. There are actually 22, but only a few are commonly used.
What ICANN is doing is opening it up so that any word can become a suffix. The possibilities are limitless. You can get GTLDs for popular things like .pizza, .cars, or .cash. You can get ones for ideas like .selfhelp or .spirituality. You can even get your own geographical suffixes like .mississippi or .losangeles.
What This Means for Internet Marketers
This is going to open up a whole new world of domain names. No longer are you stuck choosing between a .com or a .net suffix. If you’re going for a specific keyword that’s taken already with the common GTLDs, you can get something totally different. For example, www.DogGrooming.com is obviously taken, as well as all the other common ones; but you could have a fair shot at www.DoGgrooming.dogs.
This may not affect you, but another big change is that they’re going to offer domain names in other languages. You’re not just limited to the alphabet. If you’re targeting Chinese, Arabic, or Russian markets (and lots of online marketers are taking the step of going global), you can now use high traffic keywords in those languages in your domain name.
You can register your own suffixes by applying with ICANN. This would mean creating your own GTDLD and you’d become the registry. You would own and control a part of the Internet infrastructure. Just imagine if you owned the GTLD .pizza.
The Bad News
The only problem is that if you want to create your own GTLD, there’s a lengthy and expensive application process. They set the application period from January to May 2012 planning to take 1,000 applicants, but there were over 2,000. They also charge a whopping $ 185,000 application fee, and most marketers I know can’t pay that. Still, it would be a heck of an investment if you choose a profitable niche.
It’ll be interesting to see how all of this develops and nobody can really say what changes are in store. But no matter what happens, it looks like we’ll have way more choices for our domain names, and that’s always a good thing.
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Become a Pro Blogger with these Tips
Creating a blog can seem overwhelming because there are so many option, possibilities and choices to make. The potential and ideas for blogs are infinite. The tips in this article are designed to help you to create a blog that will accomplish your goals and will reach the audience that your blog was created for.
Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don't plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!
If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.
When blogging, you should make sure that you make your RSS feed as obvious as possible. You can not expect other readers to find it if it blends in with all the text in your blog. This is why you should put it in a prominent position on your blog, and try to make use of the orange RSS icon if possible.
If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers' have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces. This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
Do not start a blog entry unless you are sure that you can sit down and finish the entire thing. You want to let your mind stay on task, and if you have to stop for any reason, it will be very hard to pick up where you left off.
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
Make friends with other blogs that relate to your target niche. You can post useful comments on these blogs, and this will help promote your own blogging as well. Besides providing comments, some blogs will allow you to make guest posts, as this can be mutually beneficial to both of you.
The more blogs you write, the more ways potential readers have of finding you via search engines. The more people that successfully make their way to your site, the more visitors you will have actually reading your content. Use this guidance and watch your visitor numbers grow.
As you probably already know, creating a blog can be overwhelming at first, because the possibilities and potential for blogs are endless. The tips and techniques from the above article were gathered to help you create a blog that will get your message across to the audience that you are seeking to reach.
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