ICANN, the Internet Corporation for Assigned Names and Numbers, is the agency that gives out all the domain names. In early 2012, they made a decision that might change the Internet landscape forever. They’re offering new generic top level domains (GTLDs). If you don’t know much about domain names, these are commonly called suffixes. For example, .com, .net, .org, .biz.
Take a minute and think of all the different suffixes that are out there. How many can you think of? If you’re like me, it’s tough to think of more than about 7 or 8. I’ve probably only ever seen about 10 in my life. There are actually 22, but only a few are commonly used.
What ICANN is doing is opening it up so that any word can become a suffix. The possibilities are limitless. You can get GTLDs for popular things like .pizza, .cars, or .cash. You can get ones for ideas like .selfhelp or .spirituality. You can even get your own geographical suffixes like .mississippi or .losangeles.
What This Means for Internet Marketers
This is going to open up a whole new world of domain names. No longer are you stuck choosing between a .com or a .net suffix. If you’re going for a specific keyword that’s taken already with the common GTLDs, you can get something totally different. For example, www.DogGrooming.com is obviously taken, as well as all the other common ones; but you could have a fair shot at www.DoGgrooming.dogs.
This may not affect you, but another big change is that they’re going to offer domain names in other languages. You’re not just limited to the alphabet. If you’re targeting Chinese, Arabic, or Russian markets (and lots of online marketers are taking the step of going global), you can now use high traffic keywords in those languages in your domain name.
You can register your own suffixes by applying with ICANN. This would mean creating your own GTDLD and you’d become the registry. You would own and control a part of the Internet infrastructure. Just imagine if you owned the GTLD .pizza.
The Bad News
The only problem is that if you want to create your own GTLD, there’s a lengthy and expensive application process. They set the application period from January to May 2012 planning to take 1,000 applicants, but there were over 2,000. They also charge a whopping $ 185,000 application fee, and most marketers I know can’t pay that. Still, it would be a heck of an investment if you choose a profitable niche.
It’ll be interesting to see how all of this develops and nobody can really say what changes are in store. But no matter what happens, it looks like we’ll have way more choices for our domain names, and that’s always a good thing.
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Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.