Your website name (domain name) may be the solitary most important part of your identity as a business on the web. If you don’t have a domain name already, you will need to consider getting one. Here are a few starting points on the subject:
Domain Names are the thing that show a person surfing the world-wide-web what the brand name of your Business is, or what you are selling or presenting. Therefore, while you are deciding on a domain name it is NOT the time to be clever or funny, unless ‘clever’ or ‘funny’ is what you’re selling or what will assist people finding you. In the majority of the cases, a domain name needs to serve a higher purpose, it needs to GET YOU FOUND.
First and foremost, buy a domain name that has the search terms people will use when working to find you. With that in mind, here are some tips:
1. If your company name is what you plan
to brand on the internet, buy a domain that has your company name within it. By way of example, if your company is named Oliver Twist Dance Academy, a variation of that name would be a good domain. Maybe, “olivertwistdance.com”. I removed the “Academy” for the reason that it’s a lot to type in. You have to keep in mind that. Don’t make your domain too long, the shorter the better. Caution, if people don’t know your company name, they won’t be searching for it! You’ll have to do some serious networking or SEO before the name gets out there.
2. If your offerings are how you’d wish to be found, you should name your domain whatever people are searching for to find that service. For example, the Oliver Twist Dance Academy teaches people how to do the “twist”. So they might buy a domain like, “learntotwist.com”. Caution, do a little research and be sure people are really looking for that term “learn to twist”. Because if no one is browsing for it, well… then no one will find it. You might find some thing similar that is getting searched for and opt for that instead. Use a keyword research tool like Google’s Keyword Tool to do some research on what is and what isn’t getting surfed for. If that just sounds to mind boggling to do, call an SEO company to inform you or even do the research for you. If you know someone in the business, call them! Talking to a person you can trust is important when you are making big decisions like this that will have a long lasting impact on your business.
3. If you want to cast a bigger net, you may try buying a domain that consists of general words that you just KNOW are getting searched, like “.citydance.com”, replacing the word “city” with your city’s name. This is a wonderful means to go with, but there are two situations that could come up. One, the domain name might be taken because it has such popular words in it. Two, if the words are popular they will probably have a lot of competition on the Internet, so rising in the search engine rankings might be tough or require the assistance of an SEO company.
Yep. A website name can make or break you. So choose your domain name with care and consult a professional before you do it because it may be that they have some enlightenment you can benefit from. I have personally seen online businesses fail because of a bad domain name (really, really long) and then SEO work done to push the name of the internet website, not the services. All of that hard Search Engine Optimization work went to waste because no one was typing in the name of that company as a search term. A little good advice could have gone a very long way with them.
Have some fun looking up domain names and if you have any questions, don’t leave anything to chance… just ask a pro!
Easy To Follow Ideas About Search Engine Optimization That Will Really Help You
You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.
On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.
To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.
To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.
A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.
Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.
While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.
Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.
As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.$1*/ mo hosting! Get going with GoDaddy!