A Website Name – Articles For Beginners

Your website name (domain name) may be the solitary most important part of your identity as a business on the web. If you don’t have a domain name already, you will need to consider getting one. Here are a few starting points on the subject:

Domain Names are the thing that show a person surfing the world-wide-web what the brand name of your Business is, or what you are selling or presenting. Therefore, while you are deciding on a domain name it is NOT the time to be clever or funny, unless ‘clever’ or ‘funny’ is what you’re selling or what will assist people finding you. In the majority of the cases, a domain name needs to serve a higher purpose, it needs to GET YOU FOUND.

First and foremost, buy a domain name that has the search terms people will use when working to find you. With that in mind, here are some tips:

1. If your company name is what you plan
to brand on the internet, buy a domain that has your company name within it. By way of example, if your company is named Oliver Twist Dance Academy, a variation of that name would be a good domain. Maybe, “olivertwistdance.com”. I removed the “Academy” for the reason that it’s a lot to type in. You have to keep in mind that. Don’t make your domain too long, the shorter the better. Caution, if people don’t know your company name, they won’t be searching for it! You’ll have to do some serious networking or SEO before the name gets out there.

2. If your offerings are how you’d wish to be found, you should name your domain whatever people are searching for to find that service. For example, the Oliver Twist Dance Academy teaches people how to do the “twist”. So they might buy a domain like, “learntotwist.com”. Caution, do a little research and be sure people are really looking for that term “learn to twist”. Because if no one is browsing for it, well… then no one will find it. You might find some thing similar that is getting searched for and opt for that instead. Use a keyword research tool like Google’s Keyword Tool to do some research on what is and what isn’t getting surfed for. If that just sounds to mind boggling to do, call an SEO company to inform you or even do the research for you. If you know someone in the business, call them! Talking to a person you can trust is important when you are making big decisions like this that will have a long lasting impact on your business.

3. If you want to cast a bigger net, you may try buying a domain that consists of general words that you just KNOW are getting searched, like “.citydance.com”, replacing the word “city” with your city’s name. This is a wonderful means to go with, but there are two situations that could come up. One, the domain name might be taken because it has such popular words in it. Two, if the words are popular they will probably have a lot of competition on the Internet, so rising in the search engine rankings might be tough or require the assistance of an SEO company.

Yep. A website name can make or break you. So choose your domain name with care and consult a professional before you do it because it may be that they have some enlightenment you can benefit from. I have personally seen online businesses fail because of a bad domain name (really, really long) and then SEO work done to push the name of the internet website, not the services. All of that hard Search Engine Optimization work went to waste because no one was typing in the name of that company as a search term. A little good advice could have gone a very long way with them.

Have some fun looking up domain names and if you have any questions, don’t leave anything to chance… just ask a pro!

By The SEO Scout. If you need help with your website name (domain name) selection or purchasing process, hosting, website building or more, please visit EverDream Sites and we will be happy to assist you in every way possible. EverDream Sites is a full service provider of secure Domain Names, Hosting, Email, etc…
 
 
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
 
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
 
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
 
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
 
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
 
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
 
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
 
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If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
 
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
 
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.
 

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