Your website name (domain name) may be the solitary most important part of your identity as a business on the web. If you don’t have a domain name already, you will need to consider getting one. Here are a few starting points on the subject:
Domain Names are the thing that show a person surfing the world-wide-web what the brand name of your Business is, or what you are selling or presenting. Therefore, while you are deciding on a domain name it is NOT the time to be clever or funny, unless ‘clever’ or ‘funny’ is what you’re selling or what will assist people finding you. In the majority of the cases, a domain name needs to serve a higher purpose, it needs to GET YOU FOUND.
First and foremost, buy a domain name that has the search terms people will use when working to find you. With that in mind, here are some tips:
1. If your company name is what you plan
to brand on the internet, buy a domain that has your company name within it. By way of example, if your company is named Oliver Twist Dance Academy, a variation of that name would be a good domain. Maybe, “olivertwistdance.com”. I removed the “Academy” for the reason that it’s a lot to type in. You have to keep in mind that. Don’t make your domain too long, the shorter the better. Caution, if people don’t know your company name, they won’t be searching for it! You’ll have to do some serious networking or SEO before the name gets out there.
2. If your offerings are how you’d wish to be found, you should name your domain whatever people are searching for to find that service. For example, the Oliver Twist Dance Academy teaches people how to do the “twist”. So they might buy a domain like, “learntotwist.com”. Caution, do a little research and be sure people are really looking for that term “learn to twist”. Because if no one is browsing for it, well… then no one will find it. You might find some thing similar that is getting searched for and opt for that instead. Use a keyword research tool like Google’s Keyword Tool to do some research on what is and what isn’t getting surfed for. If that just sounds to mind boggling to do, call an SEO company to inform you or even do the research for you. If you know someone in the business, call them! Talking to a person you can trust is important when you are making big decisions like this that will have a long lasting impact on your business.
3. If you want to cast a bigger net, you may try buying a domain that consists of general words that you just KNOW are getting searched, like “.citydance.com”, replacing the word “city” with your city’s name. This is a wonderful means to go with, but there are two situations that could come up. One, the domain name might be taken because it has such popular words in it. Two, if the words are popular they will probably have a lot of competition on the Internet, so rising in the search engine rankings might be tough or require the assistance of an SEO company.
Yep. A website name can make or break you. So choose your domain name with care and consult a professional before you do it because it may be that they have some enlightenment you can benefit from. I have personally seen online businesses fail because of a bad domain name (really, really long) and then SEO work done to push the name of the internet website, not the services. All of that hard Search Engine Optimization work went to waste because no one was typing in the name of that company as a search term. A little good advice could have gone a very long way with them.
Have some fun looking up domain names and if you have any questions, don’t leave anything to chance… just ask a pro!