What Does Your E-Address Tell People About You?

How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?

Were you trying to present a professional image?

Now, how much time did you spend on the appearance of your email address? Did you give it the slightest thought? Judging by the emails I get from countless colleagues in this business, few do.

There are two parts to an e-address, just as there are to your postal address: who you are, and where you are. Who you are, your e-name comes before the @ symbol, and where you are, your domain name, comes after it.

Your E-Name

People seem to make up e-names with little thought of what they convey to the recipient of their email. If you want to project a professional image, give it more thought than these examples that strike me as unprofessional, and why:

A012345@xxx.xx – Obviously not a human being;
bdc@xxx.xx – Must I guess who has these initials?
lucy@xxx.xx – Cute, no surname (unless it’s Lucy);
Admin@xxx.xx – Great personal touch!
Sydney@xxx.xx – Male, female, first name, surname?
BigMoney23@xxx.xx – Where’s BigMoney01, -02, etc.?
life@xxx.xx – Just anyone in the life department?
lifesites@xxx.xx – Or just anyone in the company;
Mimi-and-Max@xxx.xx – How did Max get into Mimi’s act? (Or vice versa?)

The general complaint is that it’s unclear who you’re dealing with. Some even look as if they’re from spammers or porn promoters.

People want to know:
a) that they’re dealing with a human being,
b) if it’s someone they know (not necessarily by their initials),
c) and not the cute receptionist, (or porn queen),
d) or the impersonal administration department,
e) where there’s no doubt about the sex or surname of the source,
f) and he or she is not one of a number series,
g) or just anyone in the department or firm,
h) or possibly the spouse of their advisor.

Most subscribers to my email newsletter, “TIP: The Insurance Professional” have professional e-names that clearly indicate who sent the message. They use the name they’re known by so, if they email a client, prospect, or center-of-influence, the recipient has no doubt about who it’s from.

Good examples are AlanArcher@xxx.xx, Bill.Burns@xxx.xx, ddavidson@xxx.xx, etc. Hyphens, and underlines are trickier to remember, so try to avoid them. Some people even have problems with periods. I use ‘donpooley’, and tell people “it’s all one word”, to keep it simple.

Initial capitals don’t matter, but if you think they help identify you, use them. Capitalising whole names is considered rude by email aficionados (unless it’s an acronym), so BILL.BURNS@xxx.xx is not only gauche, but amateurish, and hence unprofessional.

Think about it. If you want to be considered a professional, your image must reflect it in every way. Don’t let your e-name dull your image, or confuse your
clients.

Your Domain Name

The second part of your e-address, your domain name, is as important as your office address. If your image requires a prestigious downtown office, then your domain should reflect it. Ditto if you seek to indicate that you’re unique, and special in some way, or a totally independent advisor.

When we start emailing, or to email friends or relatives, a commonplace domain, such as: telus.net, sympatico.ca, yahoo.com, aol.com, etc., is usual, but it tells recipients of your email either that you are new to digital communication, or that this is not a business message.

On the other hand, while a domain of a large firm such as: clarica.com, freedom55financial.com, assante.com does indicate a business message, it also implies that you’re not an independent advisor.

Because of this, many advisors advertise their independence by registering their own domains, so you’ll see domains such as johnsonfinancial.ca, jackjohnson.com, rrspguy.com, etc. The key here is something that uses your name, your business name, or something readily associated with you.

Domain names are easy to get, and cheap—$ 35 annually for .ca, less for most others—but they have to be unique to get registered.

What Does Your E-Address Tell People About You?

Your e-address says as much about you as your letterhead or business card, and just as you use them to project a professional image, so should you use your email address.

Your email address may actually be more important to your image than your letterhead or business cards. How many letterheads did you use last week? How many business cards did you hand out? How does their combined total compare to the total number of business emails that you sent out?

So, which projects your image more often? And how professional is it?

Don Pooley, CFP, CLU, CHFC, now offers his marketing know-how to financial advisors in his email newsletter “TIP: The Insurance Professional”. To subscribe, and obtain his FREE eBook “Secrets of Soft-Fact Sales” visit his website at http://www.eTIP.ca/
 

Easy To Follow Ideas About Search Engine Optimization That Will Really Help You

 

You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.

 

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

 

To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.

 

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

 

A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.

 

Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.

 

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.

 

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

 

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.

 

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