Your Identity – Picking A Domain Name To Register

Perhaps the most poignant scene in Arthur Miller’s play The Crucible happens at the end when the protagonist, John Proctor, refuses to sign his name on a false confession. When asked why he refuses to sign the document, even though it could save his life he cries out in anguish, “Because it is my name. It is the only name I will ever have.” It is a heartfelt and stunning reminder that our identity begins at birth when our parents name us. A web site also depends on its name, which is why choosing a domain name that best represents your site and its purpose is something to be done very carefully indeed.

Choose the right name

When you are ready to start a web site don’t just run to the first registry you can find and type in the first thing you think of. Sit down and do some research about your site and what you hope it will accomplish. What is the goal of your site? What kind of images do you want customers to associate with it? If you could sum up your site in one word, what would that word be? The best domain names tend to be names that are short and easy to remember and something to do with the topic or service your web site provides. If you are going to attempt humor with your domain name, make sure it’s a joke that not just you can understand. Overall, the name should add to the quality of your web site not distract from it.

Check availability

As you’re picking a name for your web site, one of the common things to happen is you find the absolutely most perfect name possible, go to the registry and type in the name in the lookup box and lo and behold – its already taken. Then you have a problem. You’re already sold on the idea, and now it’s not workable. Make sure to have a lookup box from the registry available as you are choosing the name for your domain site so you can check availability instantly. You should also check names that are similar to the domain name you are choosing to make sure there won’t be confusion later on in and your advertising doesn’t accidentally send your customer to someone else’s site.

Pick the right extension

Many registrars will also let you choose the extension along with your domain name. That means that you get to choose whether your domain name will be a.com. or .net .biz or any of the other approved for public use extension names. Be sure to pick one that does not mislead your customers or clientele. If you’re really selling something, choosing an .org which is largely for nonprofit organizations or a .net which is for social networking, may seem like a brilliant way to get people to your site. However, customers know when they’ve been conned and it tends to backfire on the business. Choose the proper extension for what you’re doing and let your site’s integrity sell itself.

What’s in a name? Everything. Careful and thoughtful picking and use of the name for your web site will help keep your enterprise on the top of its game.

 

Easy To Follow Ideas About Search Engine Optimization That Will Really Help You

 

You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.

 

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

 

To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.

 

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

 

A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.

 

Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.

 

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.

 

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

 

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.

 

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