Before you start working on a SEO strategy building backlinks, entering the social media/Web 2.0 sites, and all the other aspects of internet branding first you need to choose the right domain name. This will make all your other branding strategies more effective.
If you do business in another country, you’ll choose the extension for your country, of course.
Next, give considerable thought to the name portion of your domain. It’s as important as choosing the name of your business. If it’s available, you should consider purchasing your personal name as well as your company name. You will ideally be using this domain for several years, so choose carefully. You can also purchase alternate domain names and set them up to forward to your main domain name.
People will often guess at your domain name while typing it in their browser so it’s best if it matches your company name if possible. The shorter the better; ideally it should be no longer than two words, or at least easy to remember. So if your company is Funky Games, your domain would be funkygames. If that’s not available you could see if a hyphenated version is available, although this is less ideal. Buy as many different versions of your domain name as you can and set all of them to forward to the main domain. Plural versions, common misspellings, hyphenated versions, etc. are important to consider. For example, Coca Cola owns Coke and Coca-Cola, both of which forward to cocacola. Domain names are fairly inexpensive ($ 8 or less per year) so don’t be shy about purchasing domains. You can devote certain domain names to certain aspects of your business too, because sometimes you have multiple brands within one business. You can use different business cards with the different domains depending on the situation when you are networking.
For optimal branding, your email address should match your domain as well. Therefore, your email would be: @funkygames. If you like using free web-based email services like gmail, you can set up your email to forward to that account. In your promotional materials it will look more professional if your email address matches your domain, and it won’t cost you any extra money to set it up this way.
Once you settle on a domain name, spread it around. Put it on your vehicle, license plate, business cards, all your emails and correspondence. It will become an integral part of your branding.