Before you start working on a SEO strategy building backlinks, entering the social media/Web 2.0 sites, and all the other aspects of internet branding first you need to choose the right domain name. This will make all your other branding strategies more effective.
If you do business in another country, you’ll choose the extension for your country, of course.
Next, give considerable thought to the name portion of your domain. It’s as important as choosing the name of your business. If it’s available, you should consider purchasing your personal name as well as your company name. You will ideally be using this domain for several years, so choose carefully. You can also purchase alternate domain names and set them up to forward to your main domain name.
People will often guess at your domain name while typing it in their browser so it’s best if it matches your company name if possible. The shorter the better; ideally it should be no longer than two words, or at least easy to remember. So if your company is Funky Games, your domain would be funkygames. If that’s not available you could see if a hyphenated version is available, although this is less ideal. Buy as many different versions of your domain name as you can and set all of them to forward to the main domain. Plural versions, common misspellings, hyphenated versions, etc. are important to consider. For example, Coca Cola owns Coke and Coca-Cola, both of which forward to cocacola. Domain names are fairly inexpensive ($ 8 or less per year) so don’t be shy about purchasing domains. You can devote certain domain names to certain aspects of your business too, because sometimes you have multiple brands within one business. You can use different business cards with the different domains depending on the situation when you are networking.
For optimal branding, your email address should match your domain as well. Therefore, your email would be: @funkygames. If you like using free web-based email services like gmail, you can set up your email to forward to that account. In your promotional materials it will look more professional if your email address matches your domain, and it won’t cost you any extra money to set it up this way.
Once you settle on a domain name, spread it around. Put it on your vehicle, license plate, business cards, all your emails and correspondence. It will become an integral part of your branding.
Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to www.directhorizon.com
Blow Your Competition Out Of The Water With These Search Engine Optimization Tricks
By increasing traffic to a blog or website, there is a good possibility that there will be a resulting increase in the sales from that source from the additional visitors. Optimizing your search engine will help to make the web site you have made more accessible. In this article you will find great advice for maximizing your optimization efforts.
You should make sure that the search engine optimization you choose, uses a quality and proven technique. Stuffing keywords haphazardly throughout your site won't do anything but lower your audience's confidence in your legitimacy. Consider custom-made content that is specific to your business. This will draw in the audience and encourage them to explore the rest of your website.
When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.
In order to help crawlers and spiders index your web site, you should create a site map. A site map is a list of all the pages that make up your site. By creating one, web spiders will be able to discover even the most obscure and hidden pages, as well as to receive other important information. This will increase your visibility on the internet.
If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.
Keep your content fresh. While having lots of content is important, it has to be up to date. A search engine will track how frequently your site is updated and this has an effect on your rank in the freshness category. Any form of change, whether it's a news article or a blog post, will help to boost your rank.
As much as possible, stay away from frames in your website. Search engines can't index framed pages. The best that they will be able to do is to index your home page. This means that, if the majority of your site uses frames, then the majority of your site will not be indexed.
If you want to avoid a three to six month period of your site being in a ranking abyss, do not make a lot of link exchanges or buy a lot of links right away. Take your time marketing your site slowly to the internet and your rank will go up much quicker.
If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
When search results are shown, it's probably the results showing on the first two pages that will see the highest traffic. The ideas you've read here will help you to build traffic and increase the profits you receive from your website or blog. Optimizing your site or blog can do a lot for your business.