Internet Business Branding Starts With Choosing The Right Domain Name

Before you start working on a SEO strategy building backlinks, entering the social media/Web 2.0 sites, and all the other aspects of internet branding first you need to choose the right domain name. This will make all your other branding strategies more effective.

If you do business in another country, you’ll choose the extension for your country, of course.

Next, give considerable thought to the name portion of your domain. It’s as important as choosing the name of your business. If it’s available, you should consider purchasing your personal name as well as your company name. You will ideally be using this domain for several years, so choose carefully. You can also purchase alternate domain names and set them up to forward to your main domain name.

People will often guess at your domain name while typing it in their browser so it’s best if it matches your company name if possible. The shorter the better; ideally it should be no longer than two words, or at least easy to remember. So if your company is Funky Games, your domain would be funkygames. If that’s not available you could see if a hyphenated version is available, although this is less ideal. Buy as many different versions of your domain name as you can and set all of them to forward to the main domain. Plural versions, common misspellings, hyphenated versions, etc. are important to consider. For example, Coca Cola owns Coke and Coca-Cola, both of which forward to cocacola. Domain names are fairly inexpensive ($ 8 or less per year) so don’t be shy about purchasing domains. You can devote certain domain names to certain aspects of your business too, because sometimes you have multiple brands within one business. You can use different business cards with the different domains depending on the situation when you are networking.

For optimal branding, your email address should match your domain as well. Therefore, your email would be: @funkygames. If you like using free web-based email services like gmail, you can set up your email to forward to that account. In your promotional materials it will look more professional if your email address matches your domain, and it won’t cost you any extra money to set it up this way.

Once you settle on a domain name, spread it around. Put it on your vehicle, license plate, business cards, all your emails and correspondence. It will become an integral part of your branding.

Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to www.directhorizon.com
 
Become a Pro Blogger with these Tips
 
Creating a blog can seem overwhelming because there are so many option, possibilities and choices to make. The potential and ideas for blogs are infinite. The tips in this article are designed to help you to create a blog that will accomplish your goals and will reach the audience that your blog was created for.
 
Post original content on your blog, and include pictures or other content. Linking out to relevant sites, quoting experts in a field or adding videos can also make a post more interesting. Make sure you don't plagiarize, though, because people will stop visiting your site. Be unique and interesting with posts!
 
If possible, have someone else go over your blog posts before you post them. This is especially critical for internet marketing posts. People have a tendency to be blind to their own errors, so they will often miss problems with grammar, spelling, sequence, or logic. Another person may also be able to provide information you have left out or correct errors of fact.
 
When blogging, you should make sure that you make your RSS feed as obvious as possible. You can not expect other readers to find it if it blends in with all the text in your blog. This is why you should put it in a prominent position on your blog, and try to make use of the orange RSS icon if possible.
 
If you are going to blog, you need to make sure you choose a niche or market that you are passionate about. There are plenty of blogs out there, and there are just as many topics to choose from. Stay specific, and choose a blogging subject that you can create a successful blog with.
 
Break your blog up into appropriate headings and subheadings. This serves to make the material more palatable. Readers' have a tendency to scan the page for key concepts before they begin to read the entire blog. Headings and subheadings will help them get what they are looking for and ensure they stay on your page long enough to read the entire blog.
Try breaking your posts into manageable pieces. This is a very easy, but unfortunately ignored blogging tactic. Do not write like you are trying to run a marathon. Break up your posts in smaller pieces. This can help boost your SEO, and it can help create a clearer writing approach. This can actually help you think better.
 
Learn everything you can about topics related to your blog. The more quality information you can share, the better your blog will be. The greater your knowledge, the more readers will view you as an expert in the field. This will make the reader more likely to share links to your blog with their contacts.
 
Do not start a blog entry unless you are sure that you can sit down and finish the entire thing. You want to let your mind stay on task, and if you have to stop for any reason, it will be very hard to pick up where you left off.
 
You may want to have contests or giveaways on your site. This helps readers to become a part of your blog and increases their excitement about visiting. Readers are also likely to send links to contacts interested in the content of your contest. The giveaway can vary, depending on your site.
 
Make friends with other blogs that relate to your target niche. You can post useful comments on these blogs, and this will help promote your own blogging as well. Besides providing comments, some blogs will allow you to make guest posts, as this can be mutually beneficial to both of you.
 
The more blogs you write, the more ways potential readers have of finding you via search engines. The more people that successfully make their way to your site, the more visitors you will have actually reading your content. Use this guidance and watch your visitor numbers grow.
 
As you probably already know, creating a blog can be overwhelming at first, because the possibilities and potential for blogs are endless. The tips and techniques from the above article were gathered to help you create a blog that will get your message across to the audience that you are seeking to reach.
 

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