Internet Business Branding Starts With Choosing The Right Domain Name

Before you start working on a SEO strategy building backlinks, entering the social media/Web 2.0 sites, and all the other aspects of internet branding first you need to choose the right domain name. This will make all your other branding strategies more effective.

If you do business in another country, you’ll choose the extension for your country, of course.

Next, give considerable thought to the name portion of your domain. It’s as important as choosing the name of your business. If it’s available, you should consider purchasing your personal name as well as your company name. You will ideally be using this domain for several years, so choose carefully. You can also purchase alternate domain names and set them up to forward to your main domain name.

People will often guess at your domain name while typing it in their browser so it’s best if it matches your company name if possible. The shorter the better; ideally it should be no longer than two words, or at least easy to remember. So if your company is Funky Games, your domain would be funkygames. If that’s not available you could see if a hyphenated version is available, although this is less ideal. Buy as many different versions of your domain name as you can and set all of them to forward to the main domain. Plural versions, common misspellings, hyphenated versions, etc. are important to consider. For example, Coca Cola owns Coke and Coca-Cola, both of which forward to cocacola. Domain names are fairly inexpensive ($ 8 or less per year) so don’t be shy about purchasing domains. You can devote certain domain names to certain aspects of your business too, because sometimes you have multiple brands within one business. You can use different business cards with the different domains depending on the situation when you are networking.

For optimal branding, your email address should match your domain as well. Therefore, your email would be: @funkygames. If you like using free web-based email services like gmail, you can set up your email to forward to that account. In your promotional materials it will look more professional if your email address matches your domain, and it won’t cost you any extra money to set it up this way.

Once you settle on a domain name, spread it around. Put it on your vehicle, license plate, business cards, all your emails and correspondence. It will become an integral part of your branding.

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Easy To Follow Ideas About Search Engine Optimization That Will Really Help You

 

You could be the most ambitious person on the planet when it comes to creating a website with all the bells and whistles that people will love, but unless your visitors can find your site when they search specific terms, your efforts are just going to be wasted. Read these tips and make the most of your efforts.

 

On your website, headings are going to play a vital role in organizing information. So you need to use only a single H1 tag when you are putting your page together. You can use various subheading tags, like H2-H6, but keep things neat and clean by only using one main H1 tag.

 

To search engine optimize your website, don't include more than 150 internal linking hyperlinks on your home page. Too many internal links on one page can dilute a web page's search engine rank. Huge numbers of links also make it hard for visitors to find the information that they need quickly.

 

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don't use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

 

A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.

 

Find some SEO forums that take site review requests. Participate in the forums then ask fellow members to take look at your website. When someone you don't know well visits your website they can analyze it critically and unemotional, then highlight mistakes and suggest ways for you to improve your website's search engine optimization.

 

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.

 

Decide whether or not you want to use a link farm. Link farms are sites without content that just have thousands of links. This is generally seen as a negative thing. However, these do appear in search engines, and can help you rise in the ranks. It is your decision as to what is most important: rapport with other sites, or search engine rankings.

 

As mentioned at the start of this article, it's very important that you do not allow your efforts to go to waste. Learning the proper optimization tactics for the search engines out there is how your site or business goes from a simple start-up to being a legitimate and popular brand online. Use the tips you've just read to your advantage in SEO.

 

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