Lets face it;Telemarketing is the way to go in any business campaign. What a TV, radio, or print advertising fails to deliver, a skilled telemarketer can. Its not that hard to see the reasons. First of all, its more affordable to call prospective customers than to advertise on TV. Secondly, how sure are you that the customer will see the advertisement? If youre dealing with business-to-business (B2B) promotions, then its close to nil. And lastly, business owners prefer talking to the promoters directly, rather than just look at some brochures or leaflets.
Now, to make for a successful B2B leads campaign, youll need to have a good contact list. It wont make sense to just call any business. Youll need to know just what kind of business. To do that, youll have to research on your calling list, adding business numbers that you think will respond to you, or removing those that dont. That way, you can create a contact database that will guide you in your telemarketing.
Now, if you find making such a list too complicated for you, too time-consuming, or keeping you from concentrating on the core of your campaign, then theres always a better alternative. Just get in touch with a business database provider. There are firms out there that compile, analyze, and profile companies based on many factors, like financial ability, market segment, industry they belong to, and a lot of others. You can use this compilation as a fresh leads list that you can use for your marketing campaign.
Not only is using this option easier, it also provides you with a host of other benefits. For example, the list includes the contact details of companies that may otherwise be unavailable for you. Another thing is the time you save. You can use it to concentrate on other important functions of your business, like the telemarketing campaign itself. Also, the B2B leads the contact database provides gives you a fairly good idea on what these companies want and the kind of sales pitch you should devise to sell you products. Thats something that you wont get if you do it on your own, and precisely the reason why a lot of business database firms have mushroomed in the last decade.
Finding the right business database provider is not that hard, as might tend to believe. Many of these firms actually perform their own telemarketing campaigns, advertising themselves to companies like you. Its possible that you may have received a call from one before. Aside from that, the internet is an excellent place to look for one. You can use Google, Yahoo!, or Bing search engines to see who these are. Of course, not all of them are legitimate ones. Some are simply fraudulent companies out for your money, or worse, use you as a bait for unsuspecting others. Careful research and reliable referrals from others can go a long way for you.
So take advantage of this strategy. Not only will this save you time and money, but you can also be sure that you are getting the best B2B leads that you can find. After all, this is your business were talking about. Youd it to grow and increase its presence in the market. A good telemarketer can do that, yes, but a reliable, accurate, and timely business database is even better. There are so many companies out there that you can do business with. What you need to do is find the right ones for you. And a good business database will do the trick for you.
Alice Clark is a sales and marketing consultant specializing in business contact database management.