If you’re a beginner life coach, your only chance for a fair competition might be database marketing. This is because other advertising schemes, like the yellow pages of the phone book, tend to favour the bigger players in the field. Small players can have a more or less fair chance as long as they know how to set up a database to get clients for their coaching business.
Look for good data base software
The first thing you need to think about is good database software. You would want to look for one whose functions you can actually use. It can be as simple as you want, depending on your planned marketing scheme. Most life coaches can use a database software, which allows them to segregate clients into specific groups, and send separate kinds of messages and messaging schedules for these groups of clients.
Collect in-house and website clients
You can collect clients through two methods: in-house and online. Your in-house clients are clients you already have, and potential contacts you’ve gathered through offline networking. Make sure that you treat these clients with special care because they’re theoretically “closer” than the prospective clients you “meet” online. This is because you already know that they’re there.
Your website isn’t just there to make your profile look good. You should also use your website to gather the details of interested visitors. If you’ve done your design right, your site should attract sufficient and targeted website traffic. Welcome queries in your website, but make sure that you get something out of answering questions as well. Make sure that the visitors who ask questions online leave contact information as well, so your correspondence can turn into advertising opportunities in the future.
Once you’ve made enough profit, and you feel that your coaching business has expanded enough, you might want to look into the possibility of buying lists from companies. Some companies specialize on collecting contact information of people who are looking for specific services.
Buying these lists is convenient because you can get into a useful network of prospective clients without lifting a finger. Of course, make sure that these contacts are really interested in your services before you begin emailing them regularly. Remember, if you communicate with unwilling contacts too much, you run the risk of being listed as spam.
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